Perplexity AI has grown beyond being just a search engine. Its new iteration, Perplexity Comet, is an AI agent that doesn’t just find information, it actually executes tasks for you. Viral Omega explores how you can use Comet across ten different use cases, from research and prospecting to lead monitoring and content brief creation.
Once installed, Comet can be used in two ways. The main chat window is ideal for complex, multi-step agentic tasks. The assistant sidebar, on the other hand, is perfect for quick, contextual tasks on your current webpage.
1. Live Marketing Intelligence
Competitive analysis can be tedious, often involving dozens of tabs and hours of manual data collection. Comet changes that. The Live Marketing Intelligence agent allows you to:
- Analyze multiple competitor sites simultaneously and extract key insights.
- Pull context from all open tabs, not just homepages.
- Execute a full competitor analysis automatically, with screenshots for verification.
This process can turn hours of work into just 15 minutes, and reports can be exported directly to Google Workspace or Word documents.
2. Research Agent
Research often involves dozens of cluttered tabs and scattered information. The Research Agent helps by:
- Organizing tabs into dedicated workspaces.
- Analyzing content to identify top themes and implications.
- Saving prompts as shortcut commands for automation.
A bonus feature is the fact-checking capability, where Comet can verify claims in articles, saving significant time and improving accuracy.
3. Automated News Synthesis
Keeping up with the latest trends is effortless with Comet:
- Build a news synthesizer agent to find the most important weekly updates.
- Automatically update your Notion database with structured entries.
- Schedule updates to run weekly for consistent automation.
This ensures your team has a consolidated, ready-to-use knowledge hub for content, newsletters, or project tracking.
4. Leads Monitoring
Comet can help you shift from consuming information to generating opportunities. The Leads Monitoring Agent:
- Sources forums and social media for high-intent questions.
- Filters and summarizes qualified leads with post name, pain point, rationale, and source link.
- Emails you the summary for review or sends automatically upon approval.
You can even schedule this task weekly, turning it into a mini lead-monitoring engine for platforms like Reddit or brand mentions.
5. Sales Prospecting
Sales Prospecting is streamlined using Comet:
- Identify companies matching your ideal customer profile.
- Gather details from websites and job boards.
- Draft hyper-personalized outreach emails directly in Gmail, ready for approval.
This process reduces manual research and speeds up targeted outreach for multiple prospects at once.
6. Audience Research
Understanding your audience is critical. Comet can:
- Analyze social media, Reddit, and YouTube to find real customer quotes and challenges.
- Identify top pain points and categorize them for marketing strategy.
- Export findings to Google Sheets for use in messaging, offerings, persona profiles, or landing pages.
You can even integrate these insights with Perplexity Labs to generate HTML landing pages that resonate with your audience.
7. AI Search Analysis and SEO
Comet also enhances content strategy through AI search analysis:
- Analyze top search results for high-intent queries like “AI for small business.”
- Identify patterns, best practices, and trends in cited search results.
- Generate SEO content briefs for your team to implement.
Scheduled monitoring ensures that trends and updates are captured without repeated manual effort.
8. Conversion Optimization
Optimizing your sales funnel is simplified:
- Use Comet to follow a step-by-step process document for audits.
- Identify friction points across the customer journey for your own site and competitors.
- Generate detailed analysis and top priority fixes for actionable improvements.
This works for e-commerce, SaaS, service businesses, or personal websites with sales funnels.
9. Talent Sourcing
Finding the right talent or service providers becomes easier with Comet:
- Search live job platforms using detailed criteria like experience, skills, tools, and salary expectations.
- Rank candidates and summarize profiles with detailed analysis.
- Optionally, expand searches to social media or personal sites to gauge culture fit.
This agent can save hours of manual sourcing and screening.
10. Executive Assistance
Comet can act as a virtual executive assistant:
- Research prospects or partners for upcoming meetings and compile key details in Google Docs.
- Summarize company info, recent updates, executives, and conversation starters.
- Schedule events in your calendar with approval prompts for quick organization.
This frees up time for higher-level strategy while automating administrative tasks efficiently.
Privacy Considerations
Privacy is an important factor when using an AI browser. Comet requires some browsing context to operate effectively. You can minimize risks by:
- Adjusting settings to prevent data collection or sharing.
- Blocking access to sensitive sites like banks or client portals.
- Using a separate Google account dedicated to non-sensitive tasks.
This ensures that your sensitive data remains isolated while still benefiting from Comet’s full capabilities.
It acts as an AI agent, not just a search engine, executing tasks like research, lead monitoring, content creation, sales prospecting, and automating repetitive business workflows.
Yes, tasks like weekly news updates, lead monitoring, and other automation processes can be scheduled to run on a recurring basis.
Use it to automate research, competitor analysis, lead generation, sales prospecting, audience insights, content creation, and schedule routine tasks for efficiency.
It gathers real customer pain points, analyzes audience behavior, monitors trends, and generates insights to optimize campaigns and messaging.
Yes, it identifies potential companies matching your ideal customer profile, drafts hyper-personalized emails, and helps streamline outreach efficiently.
