Instagram collaborations have become an inevitable option for creators to avoid if they wish to grow on social media. This has opened doors for brands and content creators to attain a wider audience in a way which boosts their engagement rate. We exactly know why you are here and Viral Omega is going to fill you in on everything your brand needs to know to create a successful collaborations post which fetches.
What is an Instagram collaborations post?
Two users collaborate on an Instagram Collab, and the same post shows up in both their Feeds or Reels, and there are only those two users as authors for the post. This is collaboration that shares performance metrics between one platform, such as likes, comments, and shares, and then you can both enjoy increased reach and engagement.
How will Instagram collaboration give you more engagement?
Joining an Instagram collaboration can bring many advantages for users, brands, and creators like you. Here’s how these collaborations can enrich your Instagram experience:
- Expand Your Reach: When you are in partnership with another user or brand, you open doors and connect to their audience, therefore reaching more people for the content you post. This gives your profile a welcome introduction to new viewers who now may consider being some of your potential followers.
- Raise your engagement: By and large, collaborative posts will normally prompt a higher engagement rate. The chatter created among both collaborators’ followers means that it will generate more likes, comments, and shares, which gives a good nudge to your average engagement as well.
- Bring Your Content to Fresh Audiences: Collaborations can serve as bridges to audiences you hadn’t reached through your brand before. Here’s your opportunity to show your products or services to a new stream of followers, which may just go on to become loyal followers in the end.
- Simplify Content Creation: What they bring—their unique style, perspective, and all that – brings interest and creativity into your content. The collaborative effort is going to be all the more engaging this way. For smaller brands, this shared creative process helps relax content creation responsibilities a bit.
- Amplify Your Brand Authenticity: Authenticity is important in social media, and collaborating helps you showcase a more authentic side of your business. By partnering with creators who have values aligned to your brand, you are able to reveal a relatable aspect of your brand, which just happens to resonate well with your audience.
- Community building: Instagram collaboration, more than the post, is all about relationships. Joining collaborations is the networking to further degrees rather than content. It’s a connection that holds meaning, and building community through your niche.
- Provide freedom to be creative: by giving your collaborator freedom to do whatever he likes will deliver more authentic and engaging content. People who can connect with their audience are the ones who prove to be great creators; therefore, granting that freedom to create as he likes will feel real and actually connect with your audience.
- Target Your Perfect Audience: With the right collaborator, you can strategically target a particular audience. In case the followers of your collaborator match that of your target demographic, then such a collaboration will indeed prove to be a formidable method of reaching and interacting with target customers.
- Bring in Diverse Views: Collaborations come with different perspectives on the same topics. Such diversity will make your brand more dynamic and interesting and capture the eye of a larger audience.
Adding Instagram collaborations to your strategy is a whole new set of opportunities: connect, create, and collaborate in ways that will have a significant impact on your Instagram presence.
How do I invite collaborators on Instagram?
Creating a collaborative post on Instagram involves a straightforward process. Here’s a step-by-step guide on how to invite a collaborator and create a Collabor post on Instagram:
Step 1: Create a Feed Post or Reel
Begin by creating a new post or Reel as you normally would. Choose the content you want to share, write a caption, and add any other customizations you prefer.
Step 2: Customize Your Post
Add any additional details or customizations to your post. Ensure that your content is optimized for Instagram’s algorithm to maximize visibility.
Step 3: Select “Tag People.”
In the post details menu, select the option to “Tag People.” This is where you will initiate the collaboration process.
Step 4: Choose “Invite Collaborator”
There is an option that you get while posting on Instagram which says “Invite Collaborator.” This sends a direct message requesiting the person to invite your collaboration request. Additionally, tag the person as well.
Step 5: Search for Collaborator
In the search bar, type the username of the user you are interested in collaborating with. Instagram will show you suggestions; select the correct user from the list.
Step 6: Tap “Done” and Share
Tap the “Done” button once you have chosen your collaborator. You can now refine the rest of your post, and then tap the “Share” button once you’re ready to post.
Note: Confirm Collaboration
The moment you click on “Share,” your collaborator will receive a direct message alerting them that you would like to collaborate. They have to look at it and accept for the collaboration to officially take place. That means both parties agree to partner with each other.
How to Get Brands to Work with You?
- Define your niche: Until and unless you have identified your niche, nobody will be willing to work with you. After all, the audience looks for authenticity, which comes from your niche.
- Post Regularly: Posting regularly with quality content will get your audience to engage with you and attract brands.
- Pitch Directly: Research the brand, find the right contacts, and write a compelling pitch email on how collaboration can benefit the brand.
- Tag or mention brands: Actively tagging brands on your posts and using the right hashtags will make them notice.
- Use Relevant Hashtags: Using branded and niche-specific hashtags will create an opportunity for capturing the attention of the brands.
- Sign up for Influencer Marketplaces: Get yourself registered in the influencer marketplaces that connect you with the brands that look for micro-influencers like you.
Brands that collaborate with small influencers on Instagram
As a budding influencer, you aren’t discouraged if you have few followers. Each influencer begins at zero ground. No issue! Viral Omega has spotted 10 best brands that love working with mini-influencers. Take the courage to connect them and explore potential collaborations.
- La Croix:
- Category: Beverages
- Platform: Instagram
- Strategy: LaCroix has undertaken marketing through engagements with micro-influencers, emphasizing their usage of the Whole30 nutrition program and challenging the public to tweet using branded hashtags such as #LaCroixlove. It also engages collaborations that have less than 1000 followers. In return, some are given complimentary vouchers on the products.
- Daniel Wellington:
- Category: Fashion
- Platforms: Instagram, YouTube, TikTok
- Strategy: Daniel Wellington sells watches and gives free watches to influencers to publish in order to get free content. In other terms, they do barter collaboration. They also sponsor the #DWPickoftheDay contest, where they have influencer content creation for the chances of picking the best and getting to feature on the brand’s official account.
- Glossier:
- Category: Beauty
- Platform: YouTube
- Strategy: Glossier’s influencer program offers its products at discounted prices or pays influencers to make videos talking about Glossier products. In fact, it boasts more than 500 ambassadors who share their very genuine experiences with Glossier.
- Knix:
- Category: Women’s Apparel
- Platform: Social Media
- Strategy: Knix is a brand of women’s intimate clothing that only works with influencers who actually want to empower women. They send the ambassadors an extra percentage on every sale, free products, and special discounts.
- SSENSE:
- Category: Luxury Fashion
- Platforms: Instagram, Affiliate
- Strategy: SSENSE is a high-end street-style fashion brand with so many influencers featured on the Instagram site. You won’t find the application for becoming an ambassador but can reach out to the site as an affiliate to have your chance at earning commissions.
Your way to impactful collaborations here! Partner with ViralOmega. Our aim is simple and straightforward with our slogan: We help make your brand go viral. Here, we bring your aspirations to life; so that your brand shines on Instagram.
