In 2024, exactly a staggering 5.09 billion people will have social media accounts, which is why timing becomes pivotal for success. If you have been crafting the best of social media marketing strategies and still not seeing results, the reason behind is perhaps the timings your personal brand posts on. Read along as we’ve explored various trends to pinpoint the best time for your social media posts.
The idea that the internet never sleeps is debunked by ViralOmega. It is a myth that time does not matter when you are posting. Over the course of one month, we posted the same reel on Instagram three different times. You will be surprised to find out all three reels got different attention even though it was the same. In hindsight, we realised it is the time you choose to post. It is simple, when most people are online, your post gets viewed by them, thus more engagement.
Prime Posting Times
After diving into our experiences, we’ve found the sweet spots for engagement across major social platforms. Here’s your optimal schedule:
- Mondays: 10 a.m. to noon
- Tuesdays: 9 a.m. to 2 p.m.
- Wednesdays: 9 a.m. to 1 p.m.
- Thursdays: 9 a.m. to noon
- Fridays: 9 to 11 a.m.
Highlighting Tuesdays and Wednesdays as the top-notch posting days, while Sundays appear to be less favorable for engagement. For further enhanced engagement rates, ViralOmega specializes in fortifying your brand through content that resonates profoundly with your audience. Through meticulous post crafting, our goal is to enhance your online presence by fostering heightened likes, shares, and comments. These interactions not only expand your reach but also play a pivotal role in constructing a vibrant and influential online community. Propel your brand to lasting success by connecting with us today!
Getting Social Media Right
The various social platforms have different advantages depending on your goals, content style, or who you want to reach. If you’re not getting the engagement you want, knowing the peak timings to post can help. You need to post at the time when most, not all, but maximum users tend to be active; that ensures your post gets seen by the people who are online. We have tested and worked on every existing social media platform and have noted the best timings to post. Keep reading to know more!
Best time to post on Facebook
Prime Posting Hours for Facebook:
- Mondays: 8 a.m. to 1 p.m.
- Tuesdays: 8 a.m. to 2 p.m.
- Wednesdays: 8 a.m. to 1 p.m.
- Thursdays: 8 a.m. to noon
Top-Performing Days on Facebook: Start your week strong by posting on Monday; be persistent till Thursday. Sundays’s are considered the worst day to post on Facebook.
Learn all the secrets of success on Facebook: It takes planning to schedule post material, posting from Mondays through Thursdays from 8 a.m. through early afternoon hours, for there is maximum engagement at 1 p.m. But you should avoid publishing content between midnight and 4 a.m. The engagement drops from Friday till the weekends.
Well, posting timing isn’t an isolated situation; the amount and type of material post also make a big deal. This ensures the content to be posted maximizes your influence. Creating a solid Facebook marketing strategy becomes absolutely critical to effectively reaching your audience at the right time.
Best Times to Post on Instagram
Optimal Posting Hours for Instagram:
- Mondays: 10 a.m. to noon
- Tuesdays: 9 a.m. to 1 p.m.
- Wednesdays: 10 a.m. to 1 p.m.
- Fridays: 9 to 11 a.m.
- Preferred Posting Days on Instagram: Friday to Sunday
The best time to post on Instagram is on the days it is not preferred to post on Facebook. Friday is considered the best to post on this platform, followed by Saturday and Sunday. Additionally, you need to make sure you are posting quality content.
Best Time to Post on LinkedIn
- Optimal Days: Tuesdays and Wednesdays from 10 a.m. to noon
- Favorable Posting Days: Tuesdays through Thursdays
- Less Favorable Days: Weekends
As expected from a business- and employment-oriented app, it’s no surprise that LinkedIn engagement aligns with business hours. The best time to post is on weekdays. The engagement rate significantly drops on the weekends.
Now, LinkedIn is dedicated both to professional thought leadership as well as to career development. It’s quite obvious that people are more likely to be active in the middle of the day on weekdays. From analytics, Tuesdays and Wednesdays between 10 a.m. and noon are the best times of day to post on LinkedIn.
Best Time to Post on TikTok
- Optimal Days: Tuesdays and Wednesdays, 2 p.m. to 6 p.m.
- Favorable Posting Days: Tuesdays and Wednesdays
- Less Favorable Days: Sundays
- Thursdays from 3 to 5 p.m. are the golden hours.
Realistically, not much importance is placed on posting at the right time here. This app is more about hoping on trends as and when they blow up. If you keep track of that, you are good to go.
Best Time to Post on Pinterest
Pinterest is actually more of a visual search engine and pretty important if you’re interested in products and trends. Peak times are on Tuesdays, Wednesdays, and Thursdays at 1 p.m. And it’s pretty fun when you see that the highest activity on Wednesdays is at 6 a.m. Next time you post on Pinterest, make sure not to miss Wednesday—it’s the prime time for Pinterest. Oh, and make sure your post is aesthetic because Pintrest is known for its aesthetics.
Best Time to Post on X
Viral Omega’s exclusive data unveils strategic posting times for X: Tuesdays and Thursdays from 9 a.m. to 11 a.m., and Wednesdays from 9 a.m. to 3 p.m. Saturdays are less favorable. X, a primary source for news and brand interactions, necessitates a robust social media customer care strategy. According to Viral Omega’s analysis, the prime posting window on X is Fridays from 7 a.m. to 9 a.m., with notable engagement also seen on Wednesdays at 9 a.m. However, Saturdays exhibit the least favorable conditions for reaching optimal audience engagement.
Succeeding in social media requires a tailored approach. Discover your best posting times, adapt to trends, and connect with your audience. Align universal peaks with your analytics. Use tools like post tagging and cross-network reporting to understand what works best for your brand on social media. Tailor your strategy to make sure each post has the most impact. Stand out by being authentic and crafting a unique narrative that connects with your audience. Craft an authentic narrative to set your brand apart. Success is not just about trends—it’s about creating your own.
