Imagine seeing your posts on Instagram go viral and spread like wildfire, capturing millions of attention and dramatically increasing the number of followers. That is how it feels to go viral on Instagram, a social media application with more than 2 billion active users every month.
We have served 10+ clients, and now we can finally say we have cracked the code. Read along to know more. Here’s how you can use our tried-and-tested methods and boost your chances to go viral in 2024.
How to Create viral content
1. Understanding Your Target Audience
Why Audience Research Matters
Before you begin your content creation journey, you need to decide on a niche. This is vital because once you know your niche, you can identify who your audience is. Knowing their interests, what they want to see more of, demographics, and their behaviour towards your posts can help you connect with them on a deeper level. Automatically leading to more engagement, i.e., you going viral.
Audience Insight Tools
How to use Instagram Insights and social listening tools to collect data about your audience. You’ll be able to understand what type of content the audience reacts to and what kind they don’t react as much to. It will allow you to narrow down the content strategy.
2. Creating Exceptional Content
Visual Quality and Appeal
Top-class visuals make up much of the great Instagrammed content. Invest in professional photography and videography to get your posts looking amazing. There would be all editing tools and apps at your fingertips as you enhance your visuals, such as the eye-catchers that professionally work in your favor.
Formats to Try
Use various forms of content to keep your audience entertained. On Instagram, you can share several pictures or videos in a single post, and this feature is called carousels. Reels enable you to share dynamic, fun little clips to your audience. Experiment with formats and see what works best for your audience.
Craft Captions That Work
The caption is meant for your audience to know you on a deeper level. Build captions that are informative, interesting, and within the bounds of your brand voice. Use storytelling techniques to craft a coherent narrative. You can even include a call to action (CTA) or ask a question.
3. Utilizing Hashtags Strategically
The Art of Hashtags
Hashtags are a very important way of increasing your reach on Instagram: that is how you categorize your content and offer it to those interested in these topics. However, reliance only on a few scattered popular hashtags is definitely not enough to use hashtags effectively. Strategic selection of a good combination of trending, niche-specific, and branded hashtags connected to both content and audience is an aspect of good hashtag use.
Do thorough research to identify relevant hashtags that fit your niche. Use a combination of high-volume and niche-specific hashtags to reach a broad and targeted audience. Tools such as Hashtagify and All Hashtag can be used to identify the best hashtags to associate with your content.
Hashtag Placement
Position hashtags strategically in captions or comments. Do not overload a post with hashtags, as quality trumps quantity in making sure they really help increase content visibility.
4. Engaging Actively With Your Audience
Develop a Community Through Engagement
Engagement is two-way traffic. Actively engage through comments, messages, and mentions in creating community feelings. Recognize the interactions of your followers and create a dialogue that spurs more engagement.
Interactive Features
Utilize Instagram interactive features, such as polls, quizzes, and question stickers in stories. These serve the purpose of engaging your audience, but at the same time, these tools give you quite precious insights on their preferences and opinions.
User-Generated Content
Encourage engagement from your followers by creating and sharing content that surrounds your brand. User-generated content isn’t only a performance driver for higher engagement but makes for authentic endorsements of your brand as well. Use this to your advantage by showcasing user-generated content on your profile to nurture trust and deepen connections within the community.
5. Posting Consistently and at Optimal Times
Case for Consistency
Consistency in posting ensures that your brand stays fresh and top-of-mind for your audience. Plan and schedule viral content in a content calendar. Regular posting does not only maintain engagement but also builds a loyal audience (20 UGC Reel posts per month advisable)
Best Times to Post
Botton line: We developed an all-inclusive guide on the best times to post that answers everything you need to know. Click here to discover more.
6. Cross-Promoting on Multiple Platforms
Use of multiple channels
Do not just promote your content on Instagram. Cross-promote your Instagram posts on other social networking channels like Facebook, Twitter, and LinkedIn to reach a wider audience. Share snippets or highlights from your Instagram content to drive traffic back to your profile.
Influencer collaborations
Campaign with Influencers and Brands and Amplify Your Reach. Partner with influencers and brands to expand your reach. Many collaborations between influencers and brands can serve to expose your content, which would otherwise not be seen, as well as add credibility to your brand. So ensure the people you are collaborating with have followers who align with your target audience.
7. Harnessing Instagram Stories and Live Videos
Stories for Engagement
Instagram Stories can be mighty versatile in reaching out to your audience. Use them for behind the scenes content, limited-time offers, and updates as they happen. Stories also have interactive features like polls and question stickers that can really increase engagement.
Live Videos for Real Time Interaction
Live hosting means you connect to your audience at any time. You can use live sessions for Q&A, product launches, and other events. Live videos have a sense of urgency and exclusivity, so viewers are more likely to participate and engage.
A Secret to Going Viral: Viral Omega
At ViralOmega, we promise viral success and deliver it all with strategic insight. We promise to take your brand to the next level. Here’s why our approach is different from the rest:
Proven Success Stories
- Colors of India: We were able to dramatically increase the follower base and engagement over their Instagram and Facebook channels while also optimizing ad spend. This strategy helped them grow in sales and more significantly increase the online presence.
- Kidken Edu Solution: I upgraded their social media through the creation of relevant content strategy and precision advertising. It has led to tremendous growth in the franchise and B2B side, amplified brand reach, sales overall, and higher engagement.
| - Meza Mania: We repositioned their brand identity with unique, custom-made uniforms and vibrant menus while engaging social media content. With the effective leveraging of Facebook and Snapchat ads, we gave them a significant boost in online orders and help solidify a position in this competitive market.
Contact us today and start your journey.
