How to Grow Your LinkedIn Business Page: Actionable Tips That Work

Today, we’re diving into how to grow your LinkedIn business page. You need to create content. That’s the key to getting noticed!

We’ll walk you through how to start, and give you insights into our own strategies for creating LinkedIn content.

1. Fix Your Content Strategy

You need to get this: Videos don’t perform as well as text posts on LinkedIn. Also, your page should not feel very business-oriented and too serious.

Here’s the truth: LinkedIn is a social network. Most company pages are super boring, but B2B doesn’t have to stand for “boring too boring.” Your LinkedIn business page needs a strong, engaging voice.

If your page sounds too formal or robotic, that’s not the best strategy. Instead, be fun, be valuable, and focus on one thing—your users.

2. Mastering the Art of Personal Branding

Personal branding is the ultimate game-changer. It sets you apart, helps you grow, and allows you to sell better. And the core of personal branding? Writing.

Writing isn’t just about blog posts or long reports. It’s in everything—social media captions, video scripts, emails, even comments. The world has changed, and knowing how to write in a way that captures attention can be life-changing.

Here’s something you need to drill into your head: People don’t just want facts. They want emotion. Most people write generic posts with no depth. But if you can educate and entertain your audience, you immediately place yourself in the top 1% of online creators.

So, pick a niche where you have an unfair advantage. If your parents are dentists, write about dentistry. If you’re a fitness coach, talk about fitness. When you write about something you genuinely enjoy, you’ll stick with it longer.

A strong post needs three things:

• A hook to grab attention
• The main content with engaging breakdowns
• A call to action (CTA) telling people what to do next

And here’s the best part—writing isn’t just about growing your account. It grows your bank account too.

3. Understanding Psychology to Sell Better

Here’s a hard truth: Posting random tips online won’t make you rich or famous. The real key to personal branding? Understanding psychology.

We have tried quality over quantity, choosing one platform, staying authentic—but nothing truly worked until we focused on psychology.

Why do people consume content?

• To be entertained
• To be inspired
• To be educated

Once you have cracked that code, everything changes. Your content shouldn’t just explain what you do or how you did it—it should explain why it matters.

Instead of saying, “I’m a productivity coach, hire me,” she’d say, “Are you struggling with burnout while growing your business? My client Lara was too—here’s how we scaled her back to $100K a month.”

See the difference? One is forgettable; the other speaks directly to the audience’s pain points.

4. Try the Curation Strategy

Another great way to grow your LinkedIn business page is through curation. Curation means picking the best content from industry experts and reposting it.

Social media is flooded with content, so if you can become a trusted curator in your niche, people will follow you for your ability to bring them high-quality, valuable content.

Let’s be honest—you’re not going to drive tons of customers immediately from social media. What you need to do first is build a brand. Building a brand creates trust, and trust leads to customers. But yes, it takes time.

5. Make Your Brand Message Clear

A common mistake companies make is being too vague with their mission and values.

For example, if your tagline is something like “Purpose-driven leadership and innovation at the speed of light,” ask yourself: What does that actually mean? Why “speed of light”? What does your company actually do?

Instead, be direct and actionable. Say something like: “We share the best content ideas for industry leaders to help them grow their businesses.”

The sharper and clearer your message, the easier it is for people to understand why they should follow you.

6. Leveraging Networking for Rapid Growth

Personal branding is essentially reputation at scale. It’s about what people say when they hear your name.

Here’s how networking works:

• You meet someone on a call.
• They either refer you to clients or support you online.
• Their audience starts noticing you.
• Your influence grows, and opportunities come in.

It’s a long-term play, but the payoff is massive. One day, you’re just another creator. The next, you’re being introduced to potential clients, speaking at big events, and learning from top industry leaders.

7. Engage With Influencers as Your Page

Want more reach? Here’s a simple but powerful trick: make a list of 20 to 30 influencers in your industry and start commenting on their posts as your company page.

Most people comment from their personal profiles, but if you comment as your page, you’ll get noticed by their audience. This is a great way to piggyback off their reach and bring more traffic to your LinkedIn business page.

8. Consistency and Strategy

Lastly to grow your LinkedIn business page it comes down consistency and strategy. You need to focus on:

• Posting every day to build credibility
• Making content visually appealing
• Sending connection requests to ideal clients
• Building a strong network

By following these steps, ypu can build yourself a thriving business while attracting high-paying clients. You don’t need cold calls, sketchy sales tactics, or constant outreach, your content will do the selling for you.

Conclusion

If we had to sum up how to grow your LinkedIn business page, here’s what I’d say:

1. Find your voice. B2B doesn’t mean boring—write like a human, even on a company page.
2. Engage with influencers. Comment as your page to attract attention and grow your reach.
3. Curate great content. Share high-quality posts from industry experts to establish trust.
4. Be patient. Growing your LinkedIn business page is like building relationships—it takes time. Don’t buy followers. Focus on genuine engagement.

At the end of the day, we all face the same struggles when growing a LinkedIn business page. It’s always great to have actionable tips that actually work.

We hope this was helpful! Let’s keep learning, experimenting, and growing.