Easy Ways to Grow Paid Ads for Any Business

When it comes to scaling paid ads, no matter what level your business is at, the biggest obstacle people face is the fear that as they throw more money into ads, performance will collapse. We know because so many businesses at various stages ask us questions about their paid ads, from $10 million a year giants to those doing $600,000 annually. Some are just starting with paid ads, while others want to scale and run into new challenges.

Dental Recruiting

LIf you are looking to attract dentists who also have clinics, remember, you are already running ads but on a different platform. Meta, including Instagram and Facebook, will probably work well too. Create ads that speak directly to dentists’ pain points:

• They do not want to work weekends or early mornings.
• They want to retire without letting down their patients.
• They do not want to sell to private equity and lose control of their lives.

That is your hook. For targeting, take your customer list, build a lookalike audience, and if “dentist” is in your copy and video, Facebook’s AI will figure it out.

Local Therapy Ads

For local services, trust is already high. This makes ads easier to run.

• Offer a free service or a low-cost offer like $19–$29.
• Get their booking and card details before the visit.
• Give the service, then sell them a longer plan.

If too many bad leads come in, add a short video on your page to make sure only serious people join.

Run Proof-Centric Ads

For instance, if you have a fitness coaching business and you get visitors from your podcast or website:

• Install tracking pixels so you can show them ads later.
• Own your PPC search terms so no one else uses them.
• Offer a great freebie, a guide, book, or checklist that feels high value.

Use benefits in your ads. Show your customers and their results. For instance, check the ad Life Fitness made.

Vacation Rentals B2B

If you are in vacation rentals and want property owners to list their homes so you can earn more for them, start with Meta for ease of targeting. Your ad’s hook could be, “Does your home sit empty while you pay the mortgage and earn nothing?” Send case studies featuring various types of homes and owners. Your funnel:

• Offer to provide an estimate.
• Offer a downloadable case study document.
• Include FAQs at the bottom about cleaning, security, and processes you already have solved, supported by proof of your experience.
• Use a Thank You page with a scheduler.

If you get too many unqualified opt-ins, add friction. If you get too few, remove friction. Adjust until you perfect the balance.

Beauty Brands

If you are running at $4.6 million with Meta ads only and want to scale, here is your playbook for increasing ROAS and revenue:

• Analyze your top 5 to 10 percent winning ads and model their first three seconds in future ads.
• Repurpose winning creatives by slicing, remixing, and reskinning to multiply your volume.

For lifetime value:

• Bundle products, especially if you sell high-ticket devices with low-ticket recurring creams or gels.
• Offer annual subscriptions to boost AOV and LTV instantly.
• Focus heavily on creative output. Get better at capturing, repurposing, and deploying user-generated content.

Private Practice Scale

Running lead ads straight to applications did not work? Freebies are not booking enough calls? Group funnels can help. Here are four conversion processes within a free Facebook group:

1. Offer a free onboarding call as a bonus when people join.
2. Upload a five-video series: introduction, opportunity, core story, belief-breaking stories, and a stacked call to action.
3. Host weekly webinars with value first, then pitch, and have setters DM anyone who engages.
4. Have setters DM members who interact with any group content.

If you are bringing in traffic, train your setters well and hire more if needed.

Virtual Assistant Businesses

If you help service businesses hire virtual assistants, make the savings clear:

• Compare what trade businesses pay their own staff (for example $25,000 per year) with your $500 per month VA offer.
• Show proof such as, “Here’s JN, who saved $199,000, and Stu, who saved $X by outsourcing.”
• Guarantee results. For example, “If you do not make five times your investment by day 90, we will give you a year of VAs for free.”

Use free downloads, schedulers, and outbound calls to all leads.

Solar and Care Homes

At $1.2 million in solar, divide your ad creation time into 70 percent for proven ideas, 20 percent for adjacent versions, and 10 percent for experimental creative. In assisted living with only eight beds left and a 20 to 1 ROAS, spend more to keep capacity full. Create a waitlist with a payment requirement to ensure real intent. If you can predict your fill rate, manage ad spend smoothly.

Executive Health and Compliance

If you are at $10 million and running profitable YouTube ads in health, compliance is often the obstacle. Partner with specialist firms for a compliance audit. They will review your collateral and help you re-submit for approval. Their success rate is usually high and their help saves valuable time.

Roofing PPC: Expansion Systems

Roofing companies running over $10 million in PPC and wanting to expand should start with retargeting across all platforms. Run ads on Google Display Network, Instagram, Facebook, and YouTube to people who visited your site or became a lead. The funnel:

• Offer free audits or another strong incentive.
• Follow with quick confirmation and closing calls.
• Proactively set calls even if someone did not book initially to speed up the sales cycle.

Real Estate, Trust, and Content

If ROAS and trust are dropping, use content marketing for organic reach. It takes longer but builds lasting authority. Focus more on proof than promises. Your proof is unique and can set you apart.

Group funnels work especially well right now. Use a free Facebook group as the lead magnet, then nurture, convert, and sell. Benchmarks:

• Good groups convert 10 percent of members to the next offer.
• Of those booking calls, 30 to 50 percent close.
• Aim for a 10 percent overall close rate from the group.

The strategy for scaling paid ads at any level comes down to proof, creative persistence, fine-tuned targeting, and improving customer value.