At Google Marketing Live 2025, the message was loud and clear. The advertising world is rapidly evolving, and Google’s generative AI tools are right at the heart of it. Today, more than 2 million advertisers are using these tools to create and optimize their ads. That’s a 50 percent increase since last year. If there […]
Why Static Ads in 2025 Still Crush It
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Static ads in 2025 are far from dead. If you’re running any kind of e-commerce brand and static ads aren’t part of your overall approach, you’re leaving money on the table. Over the past year, over 10,000 ads have been created for 7-, 8-, and 9-figure D2C brands and surprisingly, 20% of them were static […]
If you’ve been trying to figure out how to consistently rank your Google Business listing to appear at the top of the map section, this walkthrough is packed with practical ideas to help you get there. Google Business listings are not something to take lightly. Almost half of all Google searches are from individuals looking […]
Social media is about to change forever. Not just for creators, but for every brand and business using content to grow. Viral Omega has been studying this closely, spotting social media trends and shifts long before they become obvious to most. There are new ways to win that weren’t even possible before. It’s clear: a […]
Scarcity marketing is a tactic founded on the principle that when a thing is scarce, time-sensitive, or hard to get, people will be more likely to want it. It exploits core human psychology, fear of loss, and the respect we have for things not always within reach. Brands from all sectors apply scarcity to instill […]
How to Run Google Ads Campaigns That Convert
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If there’s one thing that determines whether a Google ads campaign succeeds or fails, it’s not your font, it’s not your ad placement, it’s the words you write. Google’s search network fixes every visual variable. You can’t change fonts, colors, or text size. The only way to stand out is through your ad copy. That’s […]
We’re sure every day you come across marketing gurus pointing out marketing mistakes that would absolutely destroy your business if you actually followed through. But there’s something even stranger going on that no one’s talking about. The most dangerous advice is coming from the creators with the biggest followings. After 10-plus years of seeing what […]
By 2025, one marketing channel is expected to have 4.7 billion users. That’s more than half the global population and no, it’s not some futuristic platform or emerging technology. It’s Email. Marketing strategies come and go, but one thing’s been proven to be true: email marketing is still one of the best ways to reach […]
There’s a new way to create User Generated Content (UGC). UGC AI Video Ads is flipping the entire ad game on its head. If your brand isn’t using it yet, not only are you wasting thousands on overpriced content, but you’re also missing out on faster, better, high-converting ads you can roll out today. The […]
Most brands miss the mark with their website graphics. It’s not enough for visuals to look impressive. At Viral Omega, we see this mistake almost every day. Brands drop in sharp images, polished icons, or fancy animations hoping to wow visitors but without any real purpose behind them, those visuals do absolutely nothing for the […]
In 2018, Ben Goodwin and David Lester launched Olipop, a prebiotic soda with eight plant-based ingredients to support digestive and gut health. In its first year, Olipop marketing strategy helped them make a gross revenue of $852,000, selling only at 40 grocery stores in Northern California. Fast forward to today, Olipop isn’t just a player […]
When it comes to AI tools for marketing, one question always comes up: which one is the best? You might already be using one of the free versions out there, or maybe you’ve wondered whether it’s worth upgrading to a paid plan. At Viral Omega, as a digital marketing agency working with multiple platforms and […]