Let’s talk about Word of Mouth marketing (WOM)—it’s the OG of marketing strategies and still one of the most effective ways to help businesses grow and shine. At its core, WOM is about real people sharing real experiences, and, when they love it, that love will be shouted from the rooftops. It’s beautiful how a […]
How the Stanley Cup Went Viral
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Imagine standing in 1994 and trying to guess the most iconic product of 2024. Would you ever think it’d be a reusable water bottle? Fast forward to today, How the Stanley Cup Went Viral is a story that goes beyond its status as a must-have item. What’s remarkable isn’t just the product—it’s the way Stanley […]
Finding LinkedIn tips for company pages that work is a real struggle. So, we spent an hour scrolling through LinkedIn. Guess what? Only two posts in our feed were from company pages. If you’re someone paying an agency to grow your company page, you really need to read this. Here’s the hard truth: LinkedIn company […]
Cultural and traditional values play such a big role in how a brand is perceived, don’t they? Take Starbucks, for instance. When they expanded into Australia, they quickly learned that the coffee culture there was so different. Australians love their local coffee shops and have a very specific coffee culture, which led Starbucks to shut […]
Human psychology behind brand patterns
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Do you know that 93% of the consumers consider visual appearance to be a key deciding factor in the purchasing decision? Consider the fact that the first thing you notice about a brand is its logo, color, or pattern. More than this, these visual elements have a hidden potential to tap into human psychology, evoke […]
Why Steve Jobs is a Marketing Genius?
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If anyone knew how to turn something simple into magic, it was Steve Jobs. He was a techie but a marketing master as well. He never sold a product; rather, he sold dreams and emotions, as well as the idea of “what could be.” Today we will be diving into how his marketing moves made […]
Instagram Algorithm Changes every year. Here’s a comparison table highlighting the key changes between Instagram’s 2023 and 2024 algorithms: Aspect 2023 2024 Hashtags Hashtags were king Hashtags are less significant Content Type Only reels performed well Reels + posts perform well Captions Captions were not important Captions are very important Aesthetics Aesthetics mattered Value over […]
Mastering Facebook Algorithm Change
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Facebook Algorithm change remains a mystery to many. With over 10,000 versions of Facebook being tested daily, it’s no wonder that achieving consistent engagement on posts can feel like a challenge. If you’ve ever been frustrated by a post that gets only a few comments and likes, you’re not alone. But with a little strategy, […]
Social media algorithms are continuously changing, and it’s no surprise it is going to change again in 2025. If you have been having trouble reaching your audience on Instagram recently, it is due to the change in their algorithm. The good news, though, is that with a few shifts in your strategic planning of posting […]
Are your marketing plans geared towards the biggest digital marketing trends shift for 2025? Customer behaviors and past trends towards advertising are shifting. Even larger companies are getting new, cutting-edge ideas on this topic. But then how do you work within this new wave to catch your audience’s eyes? Read below as we reveal the […]
Who better to learn about B2B digital marketing strategies than Gary Vaynerchuk, or Gary Vee, a name that echoes in the marketing, sales, and entrepreneurship world? He started from humble beginnings at his family’s liquor store, “Wine Library.” The store was a small $3 million business at first, but Gary Vaynerchuk transformed it into a […]
Today we are going to dig deep into the latest Google update, the big November Broad Core Update, and a significant policy change that might just bring a smile to the faces of small and medium-sized publishers. Google rolls out two major updates every year, and this year’s second update was announced on 11th November […]