When it comes to business models, it falls broadly into two categories: B2B and B2C. Those differences can be critical for the entrepreneur looking to scale up an operation. Each model has its share of challenges and rewards, and for most businesses, it’s in B2C that they are going to make all the big wins, […]
A few years ago, Jaguar was considered a legacy brand in dire need of revival. While BMW and Mercedes-Benz dominated conversation, Jaguar just seemed like an afterthought in the luxury automobile market. Now, here is the interesting part of this story—now they are the only brand talked about over coffee, shared over social media, or […]
Seth Godin, a bestselling author and marketing professional, is known for his innovative strategies. He can call himself an inventor of email marketing; he mastered the art of connection to build his $30 million company. But how did he grow such a loyal audience? The answer lies in his unique philosophy on marketing, storytelling, and […]
We all have seen it, didn’t we? The Stanley Cup—those trendy, slick tumblers seem to be everywhere on social media. You probably considered getting one of your own, especially since you have seen all your favourite creators drinking from them. But there is a reason why those cups are in such demand, and people will […]
So, if you are reading this, chances are you have already tried or are considering influencer marketing. We, at ViralOmega, have seen everything—great execution by some brands and, well, massive failures on the part of others. If you belong to the latter category, do not worry. We have your back. Influencer marketing can be considered game-changing only if you do it right. Let us take you through the process with lessons we’ve gathered along the way. Why is influencer marketing needed? Influencer marketing […]
Influencers have emerged as digital marketing’s cornerstone for brand growth, and Gretta Van Riel – an incredibly successful serial entrepreneur—is an example of how leveraging influencers can result in huge success. From her SkinnyMe Tea beginnings to today’s tasks of managing thousands of influencer collaborations, Gretta’s journey is a treasure chest of insights for businesses […]
Ever wondered, although Lululemon operates in the same market with such industry giants as Nike, Adidas, and Under Armour, it has always outperformed them on the profitability metrics? For the last five years, Lululemon has kept its operating income margin at 20%, which is 8% higher than Nike, 12% than Adidas, and an exceptional 20% […]
After countless tests and lots of trial and error tries, it’s time to reveal our updated recommended Facebook ad campaign structure. You might be wondering, “Can I even make such a drastic change?“ Well, yes, and it’s high time we dive in. Fewer Ad Sets for the new Facebook Ad Campaign Structure For years, the […]
In 2024, achieving 50–100 sales might seem straight forward, but the game changes when aiming for consistent results at a larger scale. Here’s a deep dive into the new Facebook marketing strategies in 2024. Everybody tells you to just ‘boost posts’ and ‘target the right audience,’ but here are 9 proven steps you need to […]
We get this question a lot: “Is Instagram better than Facebook for social media growth, or is Facebook better?” So why not dive in and break it down between Facebook vs Instagram? Instagram Facebook Launch Date 6 October, 2010 February 4, 2004 Total Users 2.3 billion 3.07 billion Most active age group 18–24 25–34 What […]
Imagine this: while scrolling through Instagram, you come across what appears to be the ultimate hoodie. It’s your favorite color, has a good design, and seems to fit every box. So you’re excited, click over to the website, and it falls a little flat in details. There are no reviews, no customer photos—just product images […]
Social media now becomes an integral component of every discussion involving modern society. It has completely changed the playing field in the present digital arena, completely changing how brands communicate with their customers in several industries, including CPGs, especially food and beverages. One of the most effective tools for this can be identified as User-Generated […]