Many companies are losing somewhere between 23% to 30% of their customers annually due to churn and lack of brand loyalty. In fiercely competitive markets like retail, cable/TV, or telecommunications, churn rates often hover around 24-25%, meaning nearly a quarter of customers leave each year. This is exactly where loyalty marketing becomes essential. Loyalty is […]
Are you wondering how to create a newsletter on LinkedIn? If so, you are in the right place because we are about to do this together. Now if you are planning to be writing articles for LinkedIn on a regular basis, it is highly recommended that you first set up a newsletter before you start […]
Instagram has forever changed, and if you want to get more views on Instagram, you need to understand why you aren’t getting the views you feel you deserve, how the algorithm has shifted, and what strategies you need to implement right now to achieve success on Instagram. The key point to note is that supply […]
Coach purses were a staple in the early 2000s, spotted on the arms of teens at the mall and celebrities on the red carpet. The monogrammed design with a double C logo was everywhere. But by the 2010s, the brand fell out of favor, its luxury reputation slipped, and sales plummeted. In fact, the company […]
SEO Is Not Dead in 2025; It’s Just Changing
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It’s clear that the landscape for SEO is changing fast, but SEO is not dead. The definition itself is shifting. Instead of just thinking search engine optimization, it’s time you look at it as search everywhere optimization. People no longer search just on Google. They’re using platforms like ChatGPT, Instagram, and TikTok. In fact, according […]
Easy Ways to Grow Paid Ads for Any Business
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When it comes to scaling paid ads, no matter what level your business is at, the biggest obstacle people face is the fear that as they throw more money into ads, performance will collapse. We know because so many businesses at various stages ask us questions about their paid ads, from $10 million a year […]
At Google Marketing Live 2025, the message was loud and clear. The advertising world is rapidly evolving, and Google’s generative AI tools are right at the heart of it. Today, more than 2 million advertisers are using these tools to create and optimize their ads. That’s a 50 percent increase since last year. If there […]
Why Static Ads in 2025 Still Crush It
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Static ads in 2025 are far from dead. If you’re running any kind of e-commerce brand and static ads aren’t part of your overall approach, you’re leaving money on the table. Over the past year, over 10,000 ads have been created for 7-, 8-, and 9-figure D2C brands and surprisingly, 20% of them were static […]
If you’ve been trying to figure out how to consistently rank your Google Business listing to appear at the top of the map section, this walkthrough is packed with practical ideas to help you get there. Google Business listings are not something to take lightly. Almost half of all Google searches are from individuals looking […]
Social media is about to change forever. Not just for creators, but for every brand and business using content to grow. Viral Omega has been studying this closely, spotting social media trends and shifts long before they become obvious to most. There are new ways to win that weren’t even possible before. It’s clear: a […]
Scarcity marketing is a tactic founded on the principle that when a thing is scarce, time-sensitive, or hard to get, people will be more likely to want it. It exploits core human psychology, fear of loss, and the respect we have for things not always within reach. Brands from all sectors apply scarcity to instill […]
How to Run Google Ads Campaigns That Convert
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If there’s one thing that determines whether a Google ads campaign succeeds or fails, it’s not your font, it’s not your ad placement, it’s the words you write. Google’s search network fixes every visual variable. You can’t change fonts, colors, or text size. The only way to stand out is through your ad copy. That’s […]