When people think of California, they think of great weather, beaches — and In-N-Out marketing at its finest. Since it opened in 1948, this family-run burger stand built more than just a business. It created something people would line up for. Even today, after 75 years, you can still find crowds outside waiting for a […]
Did you know? Jaguar Land Rover has fired their advertising agency because sales have plummeted. And yeah, kind of what we expected would happen, to be honest. It’s all over the news. Jaguar Land Rover used a modern marketing playbook, went woke, and what did it get? They went broke. It’s actually kind of disastrous. […]
How do you build an audience that buys the products and services you sell? This isn’t just about racking up views. This is the million-dollar content question. All those fast-growing companies you admire? They’ve cracked this code. The Real Difference: Viewers vs Buyers If you want to build an audience that buys, there’s a super […]
When you consider China‘s largest coffee chain today, Luckin Coffee is a standout with more than 9,000 outlets, outselling Starbucks’ 6,000. But in 2020, a huge scandal over artificial revenues, shares plummeted 97%, and bankruptcy followed. Yet, Luckin pulled off a miraculous turnaround, posting full-year profits three years later. The Road to Disaster: Luckin’s Early […]
Today we are going to talk about hook ideas. If you’d like your videos to do better, you need to create better hooks. But here is the thing. We are not going to give you a list of 25 proven viral hooks because that is not what you need. What you need is to understand […]
While everyone is fixated on short form video such as TikTok, Shorts, and Reels, the most intelligent companies are making a quiet move in the opposite direction. They are bringing in more clients with less effort. Short form videos meanwhile have turned into marketing’s junk food. They feel good in the moment, giving you that […]
Have you recently noticed a fuzzy, grinning little creature popping up all over your social media feeds? Maybe you have seen her sparking huge checkout lines in stores, causing rapid online sellouts, or even dangling from the designer bags of your favorite K-pop idols. The Labubu doll went viral and added a staggering $1.6 billion […]
Is your Instagram reach dropping, or every time you post, you’re getting fewer views? You’re not alone. Lots of users are left asking themselves whether the Instagram algorithm is purposefully working against them. Truth is — it could be. The algorithm of the platform can act erratically from time to time, but sometimes there are […]
At Viral Omega, we’re always on the hunt for the smartest, boldest, and most unexpected marketing moves out there. And today, we’re walking you through 11 standout guerrilla marketing campaigns that made massive waves. These are brilliant examples of brands going beyond the ordinary to create unforgettable moments in public spaces — and trust us, […]
At Google I/O 2025, the tech world witnessed one of the most significant shifts in AI technology history. Viral Omega has been tracking these advancements closely, and here’s a streamlined breakdown of the most impactful updates Google announced this year. AI Mode: The New Face of Google Search For 25 years, Google’s search page followed […]
Understanding Social Media Strategy
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Today, we will break down what most people get wrong about a social media strategy, why your content isn’t performing (even if it’s great), and how you can finally unlock consistent growth without selling out or chasing trends that don’t fit your brand. Social Media Strategy: One-to-One, Not One-to-Many Let’s start with a myth that’s […]
YouTube Algorithm Changes in 2025
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How does the YouTube algorithm really work? Does uploading a new video kill the momentum of your last video? And how exactly does YouTube determine impressions? These are some of the biggest questions creators face today. Let’s unpack the paradox of viral videos and dive deep into how the algorithm works in 2025. The Algorithm […]