We’ve all seen her — that girl popping up on your reels, breaking down marketing ideas with a voice so confident, you can’t help but listen. But here’s the twist — she isn’t real. Welcome to the world of AI influencer marketing. Avani, the face of @odd.mktg, is an AI influencer. She’s not a person […]
Let’s be real—attention spans are shrinking faster than your iced coffee on a summer day. Attention spans of people now last for just a few seconds. That’s why short-form video content is absolutely crushing it right now. At ViralOmega, we’ve seen firsthand how short-form videos can skyrocket views, boost engagement, and convert casual scrollers into […]
March 5, 2025, Times Square was treated to one of the most brazen marketing campaigns ever—60 feet of inflatable Kim Kardashian in a shiny blue bikini, symbolizing the debut of the new SKIMS swim line. The bold Kim Kardashian Times Square stunt turned heads, overran timelines, and generated nonstop talk—if that was the aim, then […]
So, here’s a wild fact — while most of us are busy scrolling through vertical videos and bingeing on content, Nvidia quietly became the most valuable company in the world. Not Apple. Not Microsoft. Nvidia. Yes, the same company that made graphics cards for gaming is now running the show in AI and global tech. […]
April Fool’s Day has become more than a prank day—it’s a playground for brands to surprise their audience in novel ways. Companies from various sectors utilize the day to highlight their sense of humor, create brand buzz, and, most crucially, go viral. But behind the jokes, what is the secret behind these April Fools’ marketing […]
The world has been shaken by the latest image generation feature in ChatGPT-4o. People are taking iconic scenes and turning them into Studio Ghibli images, while marketing designers are using AI to create perfect Google Ads. Graphic designers are making comic strips with themselves as main characters, and even AI-generated toy miniatures of Tim Cook […]
Forever 21 Bankruptcy: What Went Wrong?
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Forever 21 reached its height of more than 800 stores and more than $4 billion in merchandise sales. Still, even with all its success, the business could not stay at the top. More competition, financial errors, and a hasty move into online shopping resulted in its demise. Consumers loved the brand because it was: Now, […]
In the last few years, Shein’s marketing strategy has played a crucial role in establishing the brand as an online fast-fashion giant. As of 2023, the Chinese firm had a valuation of $66 billion and dominated 40% of the U.S. market. With its extremely low prices, Shein sells $2 T-shirts and $7 pants, beating the […]
Instagram has changed, and if you want better results and higher conversions, you need to change with it. Whether you’re marketing your business, brand, or client account, catching up on Instagram’s new dynamics is essential. Implementing the right Instagram marketing strategies can help you stay ahead of the competition. Today, we’ll discuss three important factors: […]
Hims & Hers is growing at an incredible pace, fueled by one of the most aggressive digital marketing investments in recent memory. Today, we’re going to break down the exact digital marketing playbook that Hims and Hers is using to generate such insane digital marketing growth. Breaking Down the Numbers At the time of filming […]
Onitsuka Tiger is one of the world’s most legendary sneaker brands, with more than 70 years of history under its belt. With its Japanese roots, the brand has always been known for its focus on innovation and society, capturing the hearts of millions of people all over the world. The Onitsuka Tiger marketing strategy played […]
Is Google Dying? Yes, but slowly. The company has ruled the search engine throne for the past 20 years, but now that this golden era is over, the method of performing SEO will change drastically as a result. So today, I’m going to explain exactly how and why Google is dying, what its decline means […]