For over a decade, Canadian-based activewear company Lululemon has dominated the athleisure industry that it helped pioneer. However, the sector is now flooded with challengers, and competition is heating up. Vuori vs. Lululemon is becoming a key battle in this space, with Vuori recently raising $825 million in funding, increasing its valuation to $5.5 billion. […]
With over 38,000 stores globally and close to $36 billion in net sales, Starbucks is among the most well-known brands. Yet, the Starbucks stock decline has been staggering, ranking the company as one of the worst-performing companies in the S&P 500 with its stock plummeting double digits. Previously heralded for its high-end coffee experience, the […]
Louis Vuitton, the globe’s most valuable luxury brand, makes more than $15 billion in yearly sales and leads the luxury fashion industry with the highest profits. Although these brands are usually linked with affluence, their target market is not the affluent but the aspirational consumer. Luxury brand marketing relies on neuroscience and tactical strategies to […]
McDonald’s marketing strategy is not only about being a fast-food behemoth but also about being a marketing giant. With effective sales strategies and psychological marketing strategies, McDonald’s rakes in millions of extra revenue each year. One of their best tricks? Cross-selling is a low-maintenance but high-yielding method that brings millions to their bottom line. The […]
Crumbl Cookies just passed a billion dollars in sales, and there’s one reason why they’ve had so much success. At first, they realized that their customers weren’t placing repeat orders, so they asked why. The answer was simple—customers wanted to try new cookies. So, the crumbl cookies marketing strategy made one simple change that exploded […]
Storytelling is one of the most powerful tools to hook your audience and keep them engaged. However, a lot of the advice out there makes storytelling in marketing sound way too complicated. The truth is, storytelling is actually pretty simple—if you know what really matters. In this blog, we’ll explore five storytelling in marketing that […]
For anybody that’s running ads, the enemy of your success is ad fatigue. As soon as you find a winning ad, the only thing stopping you from scaling it further is ad fatigue. Think of it like AI—just like how ChatGPT starts giving you the same answers over time, ads also reach a point where […]
The most important part of a Facebook ad campaign is undoubtedly the ad itself. It is the only part that people actually see, and if you want your ads to convert, you must create high-quality ads. This guide will demonstrate how to creating high-converting Facebook ads, focusing on the ad level— including a super easy […]
How to Make Your Website Look Premium?
Categories
When you look at Apple’s website and then compare it to yours, the difference is crystal clear. Apple’s design is sleek, intuitive, and purpose-driven, while most websites, maybe even yours, often miss these essential elements. To bridge that gap, we’re going to break down exactly what they do right—and how you can apply the same […]
Is Duolingo Dead? Yes. This was probably the worst news ever shared ts us till date. Don’t you agree? Duolingo had posted an announcement on their Instagram which said: View this post on Instagram A post shared by Duolingo (@duolingo) “It’s with heavy hearts that we inform you that Duo, formerly known as the Duolingo […]
Today, we’re diving into how to grow your LinkedIn business page. You need to create content. That’s the key to getting noticed! We’ll walk you through how to start, and give you insights into our own strategies for creating LinkedIn content. 1. Fix Your Content Strategy You need to get this: Videos don’t perform as […]
Imagine spending months creating a product, launching it with excitement, and then… barely selling one unit a week. That’s exactly what happened to Fix Dessert Chocolater, the now-famous Dubai-based chocolate brand. Yes, the Kunafe Bar Wasn’t a Hit at First. It just took an influencer to change that. This makes for a perfect example of […]