Biggest Social Media Platforms in 2024

Social media has been existing since the 90’s, but only recently has its use come into existence, and today, in the world of e-commerce, success depends on knowing where your audience spends their time. That’s why we have taken the liberty to pull together the top ten social media platforms your brand should focus on. Ready to dive in? Here we go!

Biggest Social Media Platforms

1. Facebook (3.07 Billion Users)

With 3.07 billion users worldwide, Facebook is the most used worldwide. Since nearly three of every five internet users have an active Facebook account. The influence and audience reach of Facebook are unmatched. Thus, Facebook proves to be an essential component for e-commerce businesses that aim to market their products to a very vast audience. With users spending an average of 19 hours and 27 minutes on the platform each month, Facebook is also poised to connect customers closely for brands.

Why Facebook Stands Out:

• Deep reach across varied age groups as well as diverse regions.
• Advanced advertising tools and robust analytics.
• Seamless integration with other Meta platforms such as Instagram and WhatsApp so that you can reach your customers across different platforms for the cross-promotion marketing campaigns.

2. YouTube (2.5 Billion Users)

YouTube is the king when it comes to long-form videos. More than one billion hours of time is watched on YouTube in a single day. This is an excellent business opportunity through video ads, tutorials, product reviews, demonstrations and many more.

Some of the many ways that YouTube may present a platform for any business to make its mark include pre-roll ads, influencer partnerships, and branded content, among others.

Why YouTube Stands Out:

• User interaction through long video watch times
• High influence in buying decisions through product review and endorsements from influencers.
• Lots of different content types and formats, appealing to mainstream as well as niche communities.

3. WhatsApp (2 Billion Users)

WhatsApp is now the third best in 2024, with 2 billion users, but still apparently a messaging app. The business opportunity for WhatsApp has increased with the recent launch of WhatsApp Business. This application allows businesses to reach out to customers personally and directly-to offer service, information, and promotions.

Due to the end-to-end encryption in this app, communication is ensured to be secure, making this the best platform for enterprises dealing with sensitive information related to their customers.

Why WhatsApp Stands Out:

• Offers high daily user engagement.
• Communication with friends, families or customers is secured in such a way that communications are private and only between sender and receiver, due to end-to-end encryption.
• Direct communication is ideal for any business that wants to give direct customer support for an e-commerce business.

4. Instagram (2 Billion Users)

Who doesn’t know about Instagram in 2024? That is exactly why you should focus on setting up your personal brand here. It has phenomenal focus on visuals, which makes it a highly important platform for industries such as fashion, beauty, and food. Such industries rely heavily on product aesthetics, and this is one major reason why Instagram became relevant for businesses that require images, photos, or videos to connect with the audience that tends to be younger and rather interested.

It’s also a home for influencer marketing, so brands can collaborate and partner with influencers to bring across the products naturally. Some of the features that can be offered through this platform include shopping, through which users can purchase the products directly from the app, making their online experience not a hassle for e-commerce companies.

Why Instagram Stands Out:

• It has the best visual appeal and attracts fashion, beauty, and lifestyle brands.
• It’s a good influencer marketing and partnership platform
• Shopping integration makes it easy to make purchases in-app.

5. TikTok (1.6 Billion Users)

TikTok is known for short-form videos. The algorithm of this social media platform, where the discovery of content is a priority, can create fast viral growth for brands that rely on creative and trend-driven marketing strategies.

TikTok has a majority share of a younger market that is Gen Z and Millennials, and its viral nature makes it an excellent social network for a marketer who wishes to create shareable content and participate in the trending challenges. The formats here are just a few of the ad formats, which include in-feed ads and branded challenges, and so on, giving the marketer a lot of creative marketing options.

Why TikTok Stands Out:

• Viral potential is high, algorithm favors content discovery.
• Appeals well to the younger generation, mainly Gen Z.
• New ad formats and the potential to undertake branded challenges.

6. WeChat (1.36 Billion Users)

The app downloaded most in China is WeChat, with 1.36 billion users. Integrating messaging, social media, and payment services is combining all three elements in one application, making life easier. E-commerce payment integration within WeChat exposes companies to all-in-one solutions for their engagement with customers, transactions, and social media.

For any businesses targeting the Chinese markets, WeChat is one platform which cannot be ignored. It offers everything from user messaging to integrated online shopping and payments, both for consumers as well as for the brands.

Why WeChat Stands Out:

• Multi-functional app integrating messaging, social media, and mobile payment.
• An essential platform to reach the target audience for brands targeting the Chinese market.
• High integration with e-commerce and payments.

7. Facebook Messenger (977 Million Users)

It ranks seventh in the list for 2024 social media platform rankings with 977 million users. Its popularity is on the increase because of the ease of use along with integration with Facebook. For e-commerce businesses, Messenger can be an effective communication tool, allowing for chatbots that give automated responses, customer support, and personalized interaction.

Why Facebook Messenger Stands Out:

• It integrates well with Facebook to allow easy and smooth communication.
• Wonderful for customer services by using chatbots and automated reply.
• Great user engagement.

8. Telegram (900 Million Users)

Telegram has especially found popularity owing to its emphasis on privacy and security. It’s famous for encrypted messages and is fast becoming a business tool to make channels that broadcast a message to millions of people.

Why Telegram Stands Out:

• Focus on privacy, along with encrypted communication.
• Flexibility in the messaging options: channels and bots.
• Engagement is rather high.

9. Snapchat (800 Million Users)

Snapchat will get about 800 million users who engage in the unique content on its platform. Its stories and, especially, AR filters make Snapchat a perfect ground for the creative marketing campaigns targeting Gen Z.

Why Snapchat Stands Out:

• Popular among the younger demographic, especially Gen Z.
• Offers the scope of creative marketing strategies through AR filters and unique formats of the content.

10. Douyin (755 Million Users)

Douyin, TikTok’s Chinese version, occupies the last position with 755 million users. Just like TikTok but suitable for the Chinese market, Douyin integrates local e-commerce and seamlessly connects with local business people targeting the audience.

Why Douyin Stands Out:

• Similar to TikTok but better suited for the Chinese market
• It is deeply integrated into the local e-commerce and payment systems.

Conclusion

Thus, e-commerce businesses need to grasp the spread of users within these channels and accordingly adjust their marketing strategies. If you need help with your social media management, reach out to us today! We deliver high-quality results, promising your brand’s success. Contact now!

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