April Fools’ Marketing: Genius or Just Plain Silly?

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Events, Marketing

April Fool’s Day has become more than a prank day—it’s a playground for brands to surprise their audience in novel ways. Companies from various sectors utilize the day to highlight their sense of humor, create brand buzz, and, most crucially, go viral. But behind the jokes, what is the secret behind these April Fools’ marketing […]

5 of My Favorite viral marketing campaigns

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Events, Marketing

Let’s talk about our favorite viral marketing campaign moments that truly hit the mark—those campaigns that made us stop scrolling, start talking, and maybe even hit the “buy now” button. Kicking off this list is a campaign so genius it deserves the top spot: the Selena Gomez x Taco Bell engagement moment. 1. Taco Bell […]