Halloween isn’t just about costumes and candy for marketers. It’s now a creative playground and a major seasonal opportunity. Brands have learned that consumers crave more than spooky fun. They want storytelling, innovation, and connection. This year, Viral Omega dives into the Halloween marketing trends of 2025, exploring how creativity, strategy, and technology are shaping […]
There are three facts about Gen Z that will make any brand rethink its marketing strategy. So, in conclusion, Gen Z spends a lot of time on their phones watching videos on social media. These stats only say that your brand needs to focus on Gen Z marketing. New Balance has mastered the art of […]
10 Best Marketing Campaigns of 2025
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The year’s coming to an end, and it’s time to spectate the best marketing campaigns of 2025. This year got very creative with their marketing, so your brand has to pace up. Viral Omega is here with the top 10. 1. Justin Bieber’s Skyler Justin Bieber, worth $200 million, is building his own brand and […]
Many companies are losing somewhere between 23% to 30% of their customers annually due to churn and lack of brand loyalty. In fiercely competitive markets like retail, cable/TV, or telecommunications, churn rates often hover around 24-25%, meaning nearly a quarter of customers leave each year. This is exactly where loyalty marketing becomes essential. Loyalty is […]
Why Static Ads in 2025 Still Crush It
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Static ads in 2025 are far from dead. If you’re running any kind of e-commerce brand and static ads aren’t part of your overall approach, you’re leaving money on the table. Over the past year, over 10,000 ads have been created for 7-, 8-, and 9-figure D2C brands and surprisingly, 20% of them were static […]
Social media is about to change forever. Not just for creators, but for every brand and business using content to grow. Viral Omega has been studying this closely, spotting social media trends and shifts long before they become obvious to most. There are new ways to win that weren’t even possible before. It’s clear: a […]
Scarcity marketing is a tactic founded on the principle that when a thing is scarce, time-sensitive, or hard to get, people will be more likely to want it. It exploits core human psychology, fear of loss, and the respect we have for things not always within reach. Brands from all sectors apply scarcity to instill […]
We’re sure every day you come across marketing gurus pointing out marketing mistakes that would absolutely destroy your business if you actually followed through. But there’s something even stranger going on that no one’s talking about. The most dangerous advice is coming from the creators with the biggest followings. After 10-plus years of seeing what […]
By 2025, one marketing channel is expected to have 4.7 billion users. That’s more than half the global population and no, it’s not some futuristic platform or emerging technology. It’s Email. Marketing strategies come and go, but one thing’s been proven to be true: email marketing is still one of the best ways to reach […]
There’s a new way to create User Generated Content (UGC). UGC AI Video Ads is flipping the entire ad game on its head. If your brand isn’t using it yet, not only are you wasting thousands on overpriced content, but you’re also missing out on faster, better, high-converting ads you can roll out today. The […]
In 2018, Ben Goodwin and David Lester launched Olipop, a prebiotic soda with eight plant-based ingredients to support digestive and gut health. In its first year, Olipop marketing strategy helped them make a gross revenue of $852,000, selling only at 40 grocery stores in Northern California. Fast forward to today, Olipop isn’t just a player […]
When it comes to AI tools for marketing, one question always comes up: which one is the best? You might already be using one of the free versions out there, or maybe you’ve wondered whether it’s worth upgrading to a paid plan. At Viral Omega, as a digital marketing agency working with multiple platforms and […]