When people think of California, they think of great weather, beaches — and In-N-Out marketing at its finest. Since it opened in 1948, this family-run burger stand built more than just a business. It created something people would line up for. Even today, after 75 years, you can still find crowds outside waiting for a […]
Did you know? Jaguar Land Rover has fired their advertising agency because sales have plummeted. And yeah, kind of what we expected would happen, to be honest. It’s all over the news. Jaguar Land Rover used a modern marketing playbook, went woke, and what did it get? They went broke. It’s actually kind of disastrous. […]
When you consider China‘s largest coffee chain today, Luckin Coffee is a standout with more than 9,000 outlets, outselling Starbucks’ 6,000. But in 2020, a huge scandal over artificial revenues, shares plummeted 97%, and bankruptcy followed. Yet, Luckin pulled off a miraculous turnaround, posting full-year profits three years later. The Road to Disaster: Luckin’s Early […]
Have you recently noticed a fuzzy, grinning little creature popping up all over your social media feeds? Maybe you have seen her sparking huge checkout lines in stores, causing rapid online sellouts, or even dangling from the designer bags of your favorite K-pop idols. The Labubu doll went viral and added a staggering $1.6 billion […]
At Viral Omega, we’re always on the hunt for the smartest, boldest, and most unexpected marketing moves out there. And today, we’re walking you through 11 standout guerrilla marketing campaigns that made massive waves. These are brilliant examples of brands going beyond the ordinary to create unforgettable moments in public spaces — and trust us, […]
If you’ve been posting on Instagram and your insights look flat, like your videos barely break 2,000 views or your growth just feels stuck, you’re definitely not alone. It feels like an invisible ceiling, right? Like the algorithm just doesn’t want to play fair with your content. But here’s the good news: there’s an actionable […]
In just two months, a little-known app went from being a quirky social media ad to a serious disruptor in the US e-commerce game. And within a year, Temu was clocking 51 million monthly active users in the US — a number that’s closing in on Amazon’s 67 million, which took decades to build. Temu […]
Branding is more than just a logo or a name—it’s powerful. It can influence what we feel, how we act, and even how our body responds. Something as simple as a pill—Tylenol versus a store-brand version—can feel more effective if the price is higher or the packaging is better. Same ingredients, different results. That’s the […]
When you step into an Aldi, it’s quickly apparent this isn’t your average supermarket. No café in the store, no deli counter, and no flower department greeting you at the door. What you’ll get, however, is half a gallon of regular whole milk for $2.18, a dozen eggs for $1.87, and a loaf of bread […]
Inclusive marketing isn’t a trend — it’s a necessity in today’s world. One campaign that set a solid example was the Google Pixel 6 launch in Canada, directed by Peter Huang and featuring actor Simu Liu. It stood out as the first national Mandarin-language commercial aired in the country, but more importantly, it showed how […]
Hermès marketing strategy has been one of the main players in the world of luxury for nearly 200 years. Now, they might not be the biggest name you hear tossed around, and they definitely don’t scream for attention like some other brands. But when you start talking about a brand that’s truly desirable, that’s exclusive, […]
Met Gala 2025 was a moment. Celebrities turned up in outrageous looks, social media lit up, and right in the middle of it, brands jumped in like they were part of the group chat. And not with dull, safe comments — they delivered clever jokes, playful shade, and smart product mentions that actually made sense. […]