In 2025, nearly every market is saturated. And if yours isn’t, don’t tell a soul what you’re doing. Viral Omega is going to walk you through four key things that any brand can do to stand out in a saturated market. But first, let’s be clear: being in a saturated market is not a bad […]
Ahead are the AI marketing trends actually worth paying attention to this year. Let’s start with the obvious one. Everyone talks about generative AI. It started with written content, but it has already moved past that. There are creators duplicating themselves into AI versions. A good example is Rowan Cheung, who built 100,000 followers in […]
In a digital-first world where personalization is king, e.l.f. beauty is making headlines yet again and this time with Pinterest. Together, they’ve launched “color e.l.f.nalysis,” an AI-powered tool that allows users to upload a selfie and receive a custom color-season analysis, linking directly to shoppable Pinterest boards filled with curated e.l.f. products. This isn’t just […]
We live in a world where people can finance everything from a $1000 iPhone to a $15 burrito. And no, that’s not an exaggeration. What started as a convenience for big purchases has now slipped into daily life, and the financial tool behind this shift is Buy Now, Pay Later (BNPL). This entire phenomenon has […]
When people think of California, they think of great weather, beaches — and In-N-Out marketing at its finest. Since it opened in 1948, this family-run burger stand built more than just a business. It created something people would line up for. Even today, after 75 years, you can still find crowds outside waiting for a […]
Did you know? Jaguar Land Rover has fired their advertising agency because sales have plummeted. And yeah, kind of what we expected would happen, to be honest. It’s all over the news. Jaguar Land Rover used a modern marketing playbook, went woke, and what did it get? They went broke. It’s actually kind of disastrous. […]
When you consider China‘s largest coffee chain today, Luckin Coffee is a standout with more than 9,000 outlets, outselling Starbucks’ 6,000. But in 2020, a huge scandal over artificial revenues, shares plummeted 97%, and bankruptcy followed. Yet, Luckin pulled off a miraculous turnaround, posting full-year profits three years later. The Road to Disaster: Luckin’s Early […]
Have you recently noticed a fuzzy, grinning little creature popping up all over your social media feeds? Maybe you have seen her sparking huge checkout lines in stores, causing rapid online sellouts, or even dangling from the designer bags of your favorite K-pop idols. The Labubu doll went viral and added a staggering $1.6 billion […]
At Viral Omega, we’re always on the hunt for the smartest, boldest, and most unexpected marketing moves out there. And today, we’re walking you through 11 standout guerrilla marketing campaigns that made massive waves. These are brilliant examples of brands going beyond the ordinary to create unforgettable moments in public spaces — and trust us, […]
If you’ve been posting on Instagram and your insights look flat, like your videos barely break 2,000 views or your growth just feels stuck, you’re definitely not alone. It feels like an invisible ceiling, right? Like the algorithm just doesn’t want to play fair with your content. But here’s the good news: there’s an actionable […]
In just two months, a little-known app went from being a quirky social media ad to a serious disruptor in the US e-commerce game. And within a year, Temu was clocking 51 million monthly active users in the US — a number that’s closing in on Amazon’s 67 million, which took decades to build. Temu […]
Branding is more than just a logo or a name—it’s powerful. It can influence what we feel, how we act, and even how our body responds. Something as simple as a pill—Tylenol versus a store-brand version—can feel more effective if the price is higher or the packaging is better. Same ingredients, different results. That’s the […]