Hailey Bieber launched Rhode in June 2022, which is now valued at $1.44 billion. Hailey Bieber, often called the modern marketing queen, knows exactly how to blend beauty with experience. From bath bombs with secret skincare to limited edition phone cases, she’s shown that building a brand isn’t just about great products — it’s about […]
In today’s fast-moving world of branding, creative direction isn’t just about looks. It’s about telling stories, building experiences, and connecting with people emotionally. One cool example is how brands now use food in their creative ideas. From groceries becoming luxury items to brands like Rhode Skin integrating food imagery into their product marketing, food has […]
Let’s be real — if you’re operating an e-commerce business in 2025, your attention should be on the Gen Z market. This generation has a total purchasing power of more than $450 billion and accounts for 40% of global consumers. By 2030, they will be 177% of global retail spend. Not to mention, they already […]
You will almost certainly come across a BIC Crystal pen wherever you are in the world. This iconic pen is a commonplace item in every home, workplace, and educational setting. The trend has spread around the world, and it’s likely that you’ve used one of these pens at some point in your life. BIC Cristal […]
Today, we’re diving into one of the most extraordinary business stories in China’s beverage world — Baang Chaji, also known as Changee. Through its smart CHAGEE product strategy, this brand transformed from a small tea shop in 2017 into a multi-billion-yuan empire, and now it may soon become the first Chinese consumer brand in four […]
In the modern, high-speed world, where attention is transient and customer loyalty more tenuous than ever, brands have to do more than simple advertising. They have to connect. And this April Starbucks did just that—the free Starbucks Snoopy Cup, the old-fashioned way. The return of the Joe Kind Snoopy Reusable Cup Giveaway wasn’t just a […]
What if we told you that some of the most outrageous marketing stunts came from the brands you see every day? From breaking the sound barrier to turning potholes into ad space, these campaigns were anything but ordinary. Bold, brilliant, and sometimes even controversial—these stories show just how far brands will go to stand out. […]
Let’s discuss branding—not logos or color schemes, but the emotional value and power of branding that brands possess. A brand is not what a firm asserts it is; a brand is what others feel about it. Consider Apple. They don’t merely purchase Apple gadgets based on specifications—they purchase the notion of innovation, of simplicity, of […]
Yes, you read that right. Trader Joe’s—a beloved grocery store known for its quirky charm and cult-favorite snacks—is now making headlines not for its Cookie Butter or Everything but the Bagel seasoning, but for… tote bags. Mini pastel canvas Trader Joe’s mini tote bags, to be exact. The $2.99 reusable bags are flying off shelves […]
We’ve all seen her — that girl popping up on your reels, breaking down marketing ideas with a voice so confident, you can’t help but listen. But here’s the twist — she isn’t real. Welcome to the world of AI influencer marketing. Avani, the face of @odd.mktg, is an AI influencer. She’s not a person […]
Let’s be real—attention spans are shrinking faster than your iced coffee on a summer day. Attention spans of people now last for just a few seconds. That’s why short-form video content is absolutely crushing it right now. At ViralOmega, we’ve seen firsthand how short-form videos can skyrocket views, boost engagement, and convert casual scrollers into […]
March 5, 2025, Times Square was treated to one of the most brazen marketing campaigns ever—60 feet of inflatable Kim Kardashian in a shiny blue bikini, symbolizing the debut of the new SKIMS swim line. The bold Kim Kardashian Times Square stunt turned heads, overran timelines, and generated nonstop talk—if that was the aim, then […]