Best Instagram Marketing Strategies for Small Businesses in 2025

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Marketing

Instagram has changed, and if you want better results and higher conversions, you need to change with it. Whether you’re marketing your business, brand, or client account, catching up on Instagram’s new dynamics is essential. Implementing the right Instagram marketing strategies can help you stay ahead of the competition. Today, we’ll discuss three important factors: […]

How Hims & Hers Digital Ads Drive $60M/Month in Revenue

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Marketing, Sales, SEO

Hims & Hers is growing at an incredible pace, fueled by one of the most aggressive digital marketing investments in recent memory. Today, we’re going to break down the exact digital marketing playbook that Hims and Hers is using to generate such insane digital marketing growth. Breaking Down the Numbers At the time of filming […]

Onitsuka Tiger Marketing Strategy: The Innovation Behind Its Revival

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Marketing

Onitsuka Tiger is one of the world’s most legendary sneaker brands, with more than 70 years of history under its belt. With its Japanese roots, the brand has always been known for its focus on innovation and society, capturing the hearts of millions of people all over the world. The Onitsuka Tiger marketing strategy played […]

Vuori vs. Lululemon: The Next Big Name in Athleisure?

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Marketing, Sales

For over a decade, Canadian-based activewear company Lululemon has dominated the athleisure industry that it helped pioneer. However, the sector is now flooded with challengers, and competition is heating up. Vuori vs. Lululemon is becoming a key battle in this space, with Vuori recently raising $825 million in funding, increasing its valuation to $5.5 billion. […]

Starbucks Stock Decline: How Its Pricing Strategy Is Backfiring

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Marketing, Sales

With over 38,000 stores globally and close to $36 billion in net sales, Starbucks is among the most well-known brands. Yet, the Starbucks stock decline has been staggering, ranking the company as one of the worst-performing companies in the S&P 500 with its stock plummeting double digits. Previously heralded for its high-end coffee experience, the […]

The Hidden Tactics of Luxury Brand Marketing

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Marketing

Louis Vuitton, the globe’s most valuable luxury brand, makes more than $15 billion in yearly sales and leads the luxury fashion industry with the highest profits. Although these brands are usually linked with affluence, their target market is not the affluent but the aspirational consumer. Luxury brand marketing relies on neuroscience and tactical strategies to […]

McDonald’s Marketing Strategy: Tricks They Use To Get More Customers

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Marketing

McDonald’s marketing strategy is not only about being a fast-food behemoth but also about being a marketing giant. With effective sales strategies and psychological marketing strategies, McDonald’s rakes in millions of extra revenue each year. One of their best tricks? Cross-selling is a low-maintenance but high-yielding method that brings millions to their bottom line. The […]

Billion-Dollar Success Story: Crumbl Cookies Marketing Strategy

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Marketing, Sales

Crumbl Cookies just passed a billion dollars in sales, and there’s one reason why they’ve had so much success. At first, they realized that their customers weren’t placing repeat orders, so they asked why. The answer was simple—customers wanted to try new cookies. So, the crumbl cookies marketing strategy made one simple change that exploded […]

The Power of Storytelling in Marketing: 5 Techniques to Hook Your Audience

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Marketing

Storytelling is one of the most powerful tools to hook your audience and keep them engaged. However, a lot of the advice out there makes storytelling in marketing sound way too complicated. The truth is, storytelling is actually pretty simple—if you know what really matters. In this blog, we’ll explore five storytelling in marketing that […]

How to Optimize Ad Frequency and Avoid Ad Fatigue

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Marketing

For anybody that’s running ads, the enemy of your success is ad fatigue. As soon as you find a winning ad, the only thing stopping you from scaling it further is ad fatigue. Think of it like AI—just like how ChatGPT starts giving you the same answers over time, ads also reach a point where […]

Is Duolingo Dead? The Genius Marketing Behind the Duolingo Owl‘Death’

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Marketing

Is Duolingo Dead? Yes. This was probably the worst news ever shared ts us till date. Don’t you agree? Duolingo had posted an announcement on their Instagram which said: View this post on Instagram A post shared by Duolingo (@duolingo) “It’s with heavy hearts that we inform you that Duo, formerly known as the Duolingo […]

How to Grow Your LinkedIn Business Page: Actionable Tips That Work

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Marketing, Social Media

Today, we’re diving into how to grow your LinkedIn business page. You need to create content. That’s the key to getting noticed! We’ll walk you through how to start, and give you insights into our own strategies for creating LinkedIn content. 1. Fix Your Content Strategy You need to get this: Videos don’t perform as […]