Imagine spending months creating a product, launching it with excitement, and then… barely selling one unit a week. That’s exactly what happened to Fix Dessert Chocolater, the now-famous Dubai-based chocolate brand. Yes, the Kunafe Bar Wasn’t a Hit at First. It just took an influencer to change that. This makes for a perfect example of […]
30 years ago, businesses welcomed word processors and spreadsheets, expecting a revolution in productivity. Yet, work didn’t decrease—documents got longer, data became overwhelming, and decision-making became more complex. But now that we welcome AI in Marketing, not so much. AI can increase marketing productivity by as much as 50%, industry estimates suggest. But what does […]
Gary Vaynerchuk firmly believes in creating broader content for his social media marketing strategy. When he first started producing business-related content, the overwhelming response was, “Stay in your lane, wine boy! What do you know about business?” It was a surprising reaction, considering business had always been at the core of his work. For brands […]
Seth Godin isn’t just another marketing guru—he’s a pioneer who has transformed the industry with data-driven insights. With more than 30 years of marketing experience, 21 bestselling books in 38+ languages, and millions of readers on his daily blog, Seth Godin’s Marketing Strategy has set the gold standard for modern marketers, emphasizing trust, storytelling, and […]
People love owning fancy things—whether it’s an Apple Studio Display, designer clothes, or a luxury car. Big brands just have that special appeal. But what, when you think about it, What makes a brand Iconic? Is the brand’s personality and influence what makes these pricey products so appealing, or are they truly worth the money? […]
Kim Kardashian has created several businesses over the years, but her shapewear and loungewear line, Skims, is one of her crowning jewels. From day one, Skims dominated the fashion industry, and its success isn’t an accident—Skims marketing strategy is genius. Let’s break down how Skims marketing strategy has made it a powerhouse brand. 1. Kim’s […]
Ye, formerly known as Kanye West, has once again managed to spark controversy, this time with a bizarre Super Bowl stunt. Kanye West Wipes Yeezy Catalog, and he spent a whopping $8 million on a 30-second commercial, but instead of a high-production ad filled with flashy visuals and compelling storytelling, he simply sat in a […]
Great marketing isn’t just about selling—it’s about creating connections, emotions, and trust. The best brands don’t just advertise; they build experiences that stick with people. Here are seven marketing principles every marketer should master: 1. Know Your Audience Like a Best Friend There are three brilliant marketing principles behind Spotify Wrapped, the platform’s yearly recap […]
How to Do Restaurant Marketing in 2025
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Many people, at least once in life, dream of opening a restaurant. However, the bitter truth is that 60% of the restaurants close down within the first year and 80% within five years. What goes wrong? The major reason behind this has to be poor marketing strategy. Restaurant marketing in 2025 is all about adapting […]
In the world of artificial intelligence, where innovation is everything, a new player has entered the battlefield—DeepSeek. But instead of playing by the rules, they’ve allegedly pulled off a daring move: DeepSeek stole OpenAI’s tech to build their own superior model. Does this sound familiar? It should. This story echoes the great Silicon Valley heist […]
In the ever-evolving world of technology, a new AI advancement has left the tech community in awe. The innovation, known as DeepSeek AI, has sparked conversations across industries, causing ripples in the stock market and raising questions about the future of AI development. On January 27, major companies like Nvidia faced significant market losses, with […]
Is there any difference between branding and marketing? If you said no, what is your logic? If yes, hi. We will tell now how different they are. The two are often confused, but they very much do not define the same. Ok, let’s unpack and find out how branding is different but works in conjunction […]