Crumbl Cookies just passed a billion dollars in sales, and there’s one reason why they’ve had so much success. At first, they realized that their customers weren’t placing repeat orders, so they asked why. The answer was simple—customers wanted to try new cookies. So, the crumbl cookies marketing strategy made one simple change that exploded […]
Storytelling is one of the most powerful tools to hook your audience and keep them engaged. However, a lot of the advice out there makes storytelling in marketing sound way too complicated. The truth is, storytelling is actually pretty simple—if you know what really matters. In this blog, we’ll explore five storytelling in marketing that […]
For anybody that’s running ads, the enemy of your success is ad fatigue. As soon as you find a winning ad, the only thing stopping you from scaling it further is ad fatigue. Think of it like AI—just like how ChatGPT starts giving you the same answers over time, ads also reach a point where […]
Is Duolingo Dead? Yes. This was probably the worst news ever shared ts us till date. Don’t you agree? Duolingo had posted an announcement on their Instagram which said: View this post on Instagram A post shared by Duolingo (@duolingo) “It’s with heavy hearts that we inform you that Duo, formerly known as the Duolingo […]
Today, we’re diving into how to grow your LinkedIn business page. You need to create content. That’s the key to getting noticed! We’ll walk you through how to start, and give you insights into our own strategies for creating LinkedIn content. 1. Fix Your Content Strategy You need to get this: Videos don’t perform as […]
Imagine spending months creating a product, launching it with excitement, and then… barely selling one unit a week. That’s exactly what happened to Fix Dessert Chocolater, the now-famous Dubai-based chocolate brand. Yes, the Kunafe Bar Wasn’t a Hit at First. It just took an influencer to change that. This makes for a perfect example of […]
30 years ago, businesses welcomed word processors and spreadsheets, expecting a revolution in productivity. Yet, work didn’t decrease – documents got longer, data became overwhelming, and decision-making became more complex. But now that we welcome AI in Marketing, not so much. AI can increase marketing productivity by as much as 50%, industry estimates suggest. But […]
Gary Vaynerchuk firmly believes in creating broader content for his social media marketing strategy. When he first started producing business-related content, the overwhelming response was, “Stay in your lane, wine boy! What do you know about business?” It was a surprising reaction, considering business had always been at the core of his work. For brands […]
Seth Godin isn’t just another marketing guru—he’s a pioneer who has transformed the industry with data-driven insights. With more than 30 years of marketing experience, 21 bestselling books in 38+ languages, and millions of readers on his daily blog, Seth Godin’s Marketing Strategy has set the gold standard for modern marketers, emphasizing trust, storytelling, and […]
People love owning fancy things—whether it’s an Apple Studio Display, designer clothes, or a luxury car. Big brands just have that special appeal. But what, when you think about it, What makes a brand Iconic? Is the brand’s personality and influence what makes these pricey products so appealing, or are they truly worth the money? […]
Kim Kardashian has created several businesses over the years, but her shapewear and loungewear line, Skims, is one of her crowning jewels. From day one, Skims dominated the fashion industry, and its success isn’t an accident—Skims marketing strategy is genius. Let’s break down how Skims marketing strategy has made it a powerhouse brand. 1. Kim’s […]
Ye, formerly known as Kanye West, has once again managed to spark controversy, this time with a bizarre Super Bowl stunt. Kanye West Wipes Yeezy Catalog, and he spent a whopping $8 million on a 30-second commercial, but instead of a high-production ad filled with flashy visuals and compelling storytelling, he simply sat in a […]