Imagine standing in 1994 and trying to guess the most iconic product of 2024. Would you ever think it’d be a reusable water bottle? Fast forward to today, How the Stanley Cup Went Viral is a story that goes beyond its status as a must-have item. What’s remarkable isn’t just the product—it’s the way Stanley […]
Cultural and traditional values play such a big role in how a brand is perceived, don’t they? Take Starbucks, for instance. When they expanded into Australia, they quickly learned that the coffee culture there was so different. Australians love their local coffee shops and have a very specific coffee culture, which led Starbucks to shut […]
If anyone knew how to turn something simple into magic, it was Steve Jobs. He was a techie but a marketing master as well. He never sold a product; rather, he sold dreams and emotions, as well as the idea of “what could be.” Today we will be diving into how his marketing moves made […]
Are your marketing plans geared towards the biggest digital marketing trends shift for 2025? Customer behaviors and past trends towards advertising are shifting. Even larger companies are getting new, cutting-edge ideas on this topic. But then how do you work within this new wave to catch your audience’s eyes? Read below as we reveal the […]
Who better to learn about B2B digital marketing strategies than Gary Vaynerchuk, or Gary Vee, a name that echoes in the marketing, sales, and entrepreneurship world? He started from humble beginnings at his family’s liquor store, “Wine Library.” The store was a small $3 million business at first, but Gary Vaynerchuk transformed it into a […]
A few years ago, Jaguar was considered a legacy brand in dire need of revival. While BMW and Mercedes-Benz dominated conversation, Jaguar just seemed like an afterthought in the luxury automobile market. Now, here is the interesting part of this story—now they are the only brand talked about over coffee, shared over social media, or […]
Seth Godin, a bestselling author and marketing professional, is known for his innovative strategies. He can call himself an inventor of email marketing; he mastered the art of connection to build his $30 million company. But how did he grow such a loyal audience? The answer lies in his unique philosophy on marketing, storytelling, and […]
We all have seen it, didn’t we? The Stanley Cup—those trendy, slick tumblers seem to be everywhere on social media. You probably considered getting one of your own, especially since you have seen all your favourite creators drinking from them. But there is a reason why those cups are in such demand, and people will […]
So, if you are reading this, chances are you have already tried or are considering influencer marketing. We, at ViralOmega, have seen everything—great execution by some brands and, well, massive failures on the part of others. If you belong to the latter category, do not worry. We have your back. Influencer marketing can be considered game-changing only if you do it right. Let us take you through the process with lessons we’ve gathered along the way. Why is influencer marketing needed? Influencer marketing […]
Influencers have emerged as digital marketing’s cornerstone for brand growth, and Gretta Van Riel – an incredibly successful serial entrepreneur—is an example of how leveraging influencers can result in huge success. From her SkinnyMe Tea beginnings to today’s tasks of managing thousands of influencer collaborations, Gretta’s journey is a treasure chest of insights for businesses […]
Ever wondered, although Lululemon operates in the same market with such industry giants as Nike, Adidas, and Under Armour, it has always outperformed them on the profitability metrics? For the last five years, Lululemon has kept its operating income margin at 20%, which is 8% higher than Nike, 12% than Adidas, and an exceptional 20% […]
After countless tests and lots of trial and error tries, it’s time to reveal our updated recommended Facebook ad campaign structure. You might be wondering, “Can I even make such a drastic change?“ Well, yes, and it’s high time we dive in. Fewer Ad Sets for the new Facebook Ad Campaign Structure For years, the […]