We all have seen it, didn’t we? The Stanley Cup—those trendy, slick tumblers seem to be everywhere on social media. You probably considered getting one of your own, especially since you have seen all your favourite creators drinking from them. But there is a reason why those cups are in such demand, and people will […]
So, if you are reading this, chances are you have already tried or are considering influencer marketing. We, at ViralOmega, have seen everything—great execution by some brands and, well, massive failures on the part of others. If you belong to the latter category, do not worry. We have your back. Influencer marketing can be considered game-changing only if you do it right. Let us take you through the process with lessons we’ve gathered along the way. Why is influencer marketing needed? Influencer marketing […]
Influencers have emerged as digital marketing’s cornerstone for brand growth, and Gretta Van Riel – an incredibly successful serial entrepreneur—is an example of how leveraging influencers can result in huge success. From her SkinnyMe Tea beginnings to today’s tasks of managing thousands of influencer collaborations, Gretta’s journey is a treasure chest of insights for businesses […]
Ever wondered, although Lululemon operates in the same market with such industry giants as Nike, Adidas, and Under Armour, it has always outperformed them on the profitability metrics? For the last five years, Lululemon has kept its operating income margin at 20%, which is 8% higher than Nike, 12% than Adidas, and an exceptional 20% […]
After countless tests and lots of trial and error tries, it’s time to reveal our updated recommended Facebook ad campaign structure. You might be wondering, “Can I even make such a drastic change?“ Well, yes, and it’s high time we dive in. Fewer Ad Sets for the new Facebook Ad Campaign Structure For years, the […]
In 2024, achieving 50–100 sales might seem straight forward, but the game changes when aiming for consistent results at a larger scale. Here’s a deep dive into the new Facebook marketing strategies in 2024. Everybody tells you to just ‘boost posts’ and ‘target the right audience,’ but here are 9 proven steps you need to […]
Social media now becomes an integral component of every discussion involving modern society. It has completely changed the playing field in the present digital arena, completely changing how brands communicate with their customers in several industries, including CPGs, especially food and beverages. One of the most effective tools for this can be identified as User-Generated […]
Digitalization of everything has started a virtual race to reach the top of the search engine result page for every website. Every company wants to be the top search result. But the search engine algorithm is no joke. It changes constantly, making it difficult for the websites to crawl up on the list. Gone are […]
This is the #1 way to sell anything. Yes, you got that right! ANYTHING. Now, let’s get right into what you have to do to campaign your next successful Social Media Marketing. Do you see brands like Apple and Nike not relying heavily on platforms like Google AdWords or affiliate marketing to sell their products? […]
In today’s marketplace, the question that is at the back of every business’s mind is whether to focus on more targeted SEO or broader digital marketing strategies. Both can be effective; however, they serve in different ways, and knowing which one aligns best with your goals can make all the difference. Let’s dive into the […]
If you’ve ever run Instagram ads and it didn’t go so well, it’s probably because you were just blending in with every other advertiser with no real strategy. Did you know that there’s a better way to run Instagram ads? These ways are going to get you much more profitable long-term results and spend way […]
In today’s market, effective branding can transform a brand’s positioning, enabling it to resonate with consumers and stand out in competitive industries. If you look at Zara, it’s a budget brand that pretends to be a luxury brand. Most of the stuff they sell compared to luxury brands is really cheap and affordable. Instead of […]