Hims & Hers is growing at an incredible pace, fueled by one of the most aggressive digital marketing investments in recent memory. Today, we’re going to break down the exact digital marketing playbook that Hims and Hers is using to generate such insane digital marketing growth. Breaking Down the Numbers At the time of filming […]
For over a decade, Canadian-based activewear company Lululemon has dominated the athleisure industry that it helped pioneer. However, the sector is now flooded with challengers, and competition is heating up. Vuori vs. Lululemon is becoming a key battle in this space, with Vuori recently raising $825 million in funding, increasing its valuation to $5.5 billion. […]
With over 38,000 stores globally and close to $36 billion in net sales, Starbucks is among the most well-known brands. Yet, the Starbucks stock decline has been staggering, ranking the company as one of the worst-performing companies in the S&P 500 with its stock plummeting double digits. Previously heralded for its high-end coffee experience, the […]
Crumbl Cookies just passed a billion dollars in sales, and there’s one reason why they’ve had so much success. At first, they realized that their customers weren’t placing repeat orders, so they asked why. The answer was simple—customers wanted to try new cookies. So, the crumbl cookies marketing strategy made one simple change that exploded […]
People love owning fancy things—whether it’s an Apple Studio Display, designer clothes, or a luxury car. Big brands just have that special appeal. But what, when you think about it, What makes a brand Iconic? Is the brand’s personality and influence what makes these pricey products so appealing, or are they truly worth the money? […]
Kim Kardashian has created several businesses over the years, but her shapewear and loungewear line, Skims, is one of her crowning jewels. From day one, Skims dominated the fashion industry, and its success isn’t an accident—Skims marketing strategy is genius. Let’s break down how Skims marketing strategy has made it a powerhouse brand. 1. Kim’s […]
Casual dining is dead? Think again. Chili’s is thriving, not simply surviving. Thanks to Chili’s Menu Prices. Casual dining companies have been struggling to remain relevant for years. From TGI Fridays to Applebee‘s, they all appeared to be in a downhill spiral. Fast food was less expensive, quicker, and fresher. Apps for delivery have made […]
TikTok’s future in the U.S. is uncertain after a federal court upheld a law forcing ByteDance to sell the app or face a ban. With the clock ticking on a potential shutdown, TikTok users will need a new platform for their content. This presents a perfect opportunity to grow Instagram followers for business, as Meta […]
We are not even through our first year of the new decade, and already, significant shifts are occurring in the retail business landscape. Some examples can be seen in at least three permanent closures for Joann Fabrics Stores Closing stores may be symptomatic of the future. After news broke that Joann Fabrics filed for bankruptcy […]
Have you ever seen an ad that made you laugh, cringe, and feel inspired at the same time? Marketing strategies to increase sales: Let’s read further to unveil the marketing tactics that drove a 16% sales boost for Nike. Rather than the traditional route of showing runners joyfully crossing finish lines, Nike completely turned this […]
Cultural and traditional values play such a big role in how a brand is perceived, don’t they? Take Starbucks, for instance. When they expanded into Australia, they quickly learned that the coffee culture there was so different. Australians love their local coffee shops and have a very specific coffee culture, which led Starbucks to shut […]
Seth Godin, a bestselling author and marketing professional, is known for his innovative strategies. He can call himself an inventor of email marketing; he mastered the art of connection to build his $30 million company. But how did he grow such a loyal audience? The answer lies in his unique philosophy on marketing, storytelling, and […]