It’s important for businesses and marketers to understand the pricing tricks brands use every day to get customers to spend more without even noticing. In this blog, we’re breaking down exactly how brands quietly influence purchasing decisions using psychological pricing tricks marketing. The Sneaky Pricing Methods You Never Notice This is how brands deceive you […]
At Viral Omega, we’re always studying how brands navigate shifting markets and consumer behavior. Some products manage to not just survive in tough industries but thrive. Today, we’re breaking down one of the most fascinating examples in recent history: the rise of Coke Zero. Take a look at this. A graph showing how many gallons […]
How do you build an audience that buys the products and services you sell? This isn’t just about racking up views. This is the million-dollar content question. All those fast-growing companies you admire? They’ve cracked this code. The Real Difference: Viewers vs Buyers If you want to build an audience that buys, there’s a super […]
While everyone is fixated on short form video such as TikTok, Shorts, and Reels, the most intelligent companies are making a quiet move in the opposite direction. They are bringing in more clients with less effort. Short form videos meanwhile have turned into marketing’s junk food. They feel good in the moment, giving you that […]
Have you recently noticed a fuzzy, grinning little creature popping up all over your social media feeds? Maybe you have seen her sparking huge checkout lines in stores, causing rapid online sellouts, or even dangling from the designer bags of your favorite K-pop idols. The Labubu doll went viral and added a staggering $1.6 billion […]
In just two months, a little-known app went from being a quirky social media ad to a serious disruptor in the US e-commerce game. And within a year, Temu was clocking 51 million monthly active users in the US — a number that’s closing in on Amazon’s 67 million, which took decades to build. Temu […]
Branding is more than just a logo or a name—it’s powerful. It can influence what we feel, how we act, and even how our body responds. Something as simple as a pill—Tylenol versus a store-brand version—can feel more effective if the price is higher or the packaging is better. Same ingredients, different results. That’s the […]
You will almost certainly come across a BIC Crystal pen wherever you are in the world. This iconic pen is a commonplace item in every home, workplace, and educational setting. The trend has spread around the world, and it’s likely that you’ve used one of these pens at some point in your life. BIC Cristal […]
In the modern, high-speed world, where attention is transient and customer loyalty more tenuous than ever, brands have to do more than simple advertising. They have to connect. And this April Starbucks did just that—the free Starbucks Snoopy Cup, the old-fashioned way. The return of the Joe Kind Snoopy Reusable Cup Giveaway wasn’t just a […]
Hims & Hers is growing at an incredible pace, fueled by one of the most aggressive digital marketing investments in recent memory. Today, we’re going to break down the exact digital marketing playbook that Hims and Hers is using to generate such insane digital marketing growth. Breaking Down the Numbers At the time of filming […]
For over a decade, Canadian-based activewear company Lululemon has dominated the athleisure industry that it helped pioneer. However, the sector is now flooded with challengers, and competition is heating up. Vuori vs. Lululemon is becoming a key battle in this space, with Vuori recently raising $825 million in funding, increasing its valuation to $5.5 billion. […]
With over 38,000 stores globally and close to $36 billion in net sales, Starbucks is among the most well-known brands. Yet, the Starbucks stock decline has been staggering, ranking the company as one of the worst-performing companies in the S&P 500 with its stock plummeting double digits. Previously heralded for its high-end coffee experience, the […]