When it comes to scaling paid ads, no matter what level your business is at, the biggest obstacle people face is the fear that as they throw more money into ads, performance will collapse. We know because so many businesses at various stages ask us questions about their paid ads, from $10 million a year […]
In 2018, Ben Goodwin and David Lester launched Olipop, a prebiotic soda with eight plant-based ingredients to support digestive and gut health. In its first year, Olipop marketing strategy helped them make a gross revenue of $852,000, selling only at 40 grocery stores in Northern California. Fast forward to today, Olipop isn’t just a player […]
In 2025, nearly every market is saturated. And if yours isn’t, don’t tell a soul what you’re doing. Viral Omega is going to walk you through four key things that any brand can do to stand out in a saturated market. But first, let’s be clear: being in a saturated market is not a bad […]
It’s important for businesses and marketers to understand the pricing tricks brands use every day to get customers to spend more without even noticing. In this blog, we’re breaking down exactly how brands quietly influence purchasing decisions using psychological pricing tricks marketing. The Sneaky Pricing Methods You Never Notice This is how brands deceive you […]
At Viral Omega, we’re always studying how brands navigate shifting markets and consumer behavior. Some products manage to not just survive in tough industries but thrive. Today, we’re breaking down one of the most fascinating examples in recent history: the rise of Coke Zero. Take a look at this. A graph showing how many gallons […]
How do you build an audience that buys the products and services you sell? This isn’t just about racking up views. This is the million-dollar content question. All those fast-growing companies you admire? They’ve cracked this code. The Real Difference: Viewers vs Buyers If you want to build an audience that buys, there’s a super […]
While everyone is fixated on short form video such as TikTok, Shorts, and Reels, the most intelligent companies are making a quiet move in the opposite direction. They are bringing in more clients with less effort. Short form videos meanwhile have turned into marketing’s junk food. They feel good in the moment, giving you that […]
Have you recently noticed a fuzzy, grinning little creature popping up all over your social media feeds? Maybe you have seen her sparking huge checkout lines in stores, causing rapid online sellouts, or even dangling from the designer bags of your favorite K-pop idols. The Labubu doll went viral and added a staggering $1.6 billion […]
In just two months, a little-known app went from being a quirky social media ad to a serious disruptor in the US e-commerce game. And within a year, Temu was clocking 51 million monthly active users in the US — a number that’s closing in on Amazon’s 67 million, which took decades to build. Temu […]
Branding is more than just a logo or a name—it’s powerful. It can influence what we feel, how we act, and even how our body responds. Something as simple as a pill—Tylenol versus a store-brand version—can feel more effective if the price is higher or the packaging is better. Same ingredients, different results. That’s the […]
You will almost certainly come across a BIC Crystal pen wherever you are in the world. This iconic pen is a commonplace item in every home, workplace, and educational setting. The trend has spread around the world, and it’s likely that you’ve used one of these pens at some point in your life. BIC Cristal […]
In the modern, high-speed world, where attention is transient and customer loyalty more tenuous than ever, brands have to do more than simple advertising. They have to connect. And this April Starbucks did just that—the free Starbucks Snoopy Cup, the old-fashioned way. The return of the Joe Kind Snoopy Reusable Cup Giveaway wasn’t just a […]