Four words that sum up marketing genius: Enlarge the holes. This simple idea lies at the heart of one of the most outstanding design decisions for a product ever. It is a good example of the impact of small changes to a design. Let’s consider a real-life example. A Minor Modification That Transformed Product Design […]
How to Make Ads That Are Impossible to Skip
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You skip thousands of ads in a day, but not all of them. There are some ads you just flat out refuse to skip. Something that sparked curiosity in your brain and made you stay. You didn’t even realize why at first, but you watched anyway. Exactly that feeling is what this blog is about. […]
It’s starting to feel like every brand suddenly has a café. From Louis Vuitton to Capital One and Coach to Uniqlo. You come in thinking you’re buying some jeans or some handbags, and then you’re leaving with one matcha latte. Sometimes you won’t realize the presence of the coffee shop until you’re already inside the […]
An effective e-commerce strategy today is no longer about launching everywhere at once. It’s about proving demand, understanding consumers, and developing systems on the web before taking retail and mass-market distribution. The brands that succeed are the ones that see the internet as a proving ground, not simply an avenue for purchase. How this strategy […]
Building high-performing static ads is no longer about creating more creatives. It is about building a repeatable system that helps you find what works, multiply it intelligently, and test faster without increasing costs. An AI static ad system allows brands to do exactly that by combining incremental performance analysis with AI-driven creative iteration. In this […]
Why do some brands feel expensive the moment someone sees them? Before checking the price tag, people already assume the product costs more. That reaction is not luck, design alone, or flashy visuals. It is the result of a deliberate premium branding strategy rooted in psychology. At Viral Omega, this exact thinking has been applied […]
Apple just dropped the iPhone 17 lineup. And while its CEO, Tim Cook, was hoping for applause, what he got instead were memes. The internet wasted no time turning Apple’s shiny new toy into the world’s freshest punchline. From jokes about shaving off milligrams to design roasts that compare it to everything but a phone, […]
Coach purses were a staple in the early 2000s, spotted on the arms of teens at the mall and celebrities on the red carpet. The monogrammed design with a double C logo was everywhere. But by the 2010s, the brand fell out of favor, its luxury reputation slipped, and sales plummeted. In fact, the company […]
Easy Ways to Grow Paid Ads for Any Business
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When it comes to scaling paid ads, no matter what level your business is at, the biggest obstacle people face is the fear that as they throw more money into ads, performance will collapse. We know because so many businesses at various stages ask us questions about their paid ads, from $10 million a year […]
In 2018, Ben Goodwin and David Lester launched Olipop, a prebiotic soda with eight plant-based ingredients to support digestive and gut health. In its first year, Olipop marketing strategy helped them make a gross revenue of $852,000, selling only at 40 grocery stores in Northern California. Fast forward to today, Olipop isn’t just a player […]
In 2025, nearly every market is saturated. And if yours isn’t, don’t tell a soul what you’re doing. Viral Omega is going to walk you through four key things that any brand can do to stand out in a saturated market. But first, let’s be clear: being in a saturated market is not a bad […]
It’s important for businesses and marketers to understand the pricing tricks brands use every day to get customers to spend more without even noticing. In this blog, we’re breaking down exactly how brands quietly influence purchasing decisions using psychological pricing tricks marketing. The Sneaky Pricing Methods You Never Notice This is how brands deceive you […]