With everchanging consumer behavior for the last many years, it has given this digital landscape entirely a new scenario. Platforms must adapt quickly to meet these changes, and marketers must stay agile to maintain relevance. What happened to these lone searchers? Google is no longer the go-to for searching something; social media is taking the […]
If you use social to grow a brand, earn an income, or connect with an audience, then pay attention. Social media is lining up to hit reset this year, and the shifts in 2025 will rearrange how we create, share, and engage with content. Below are the social media trends in 2025 that will be […]
Let’s talk about Word of Mouth marketing (WOM)—it’s the OG of marketing strategies and still one of the most effective ways to help businesses grow and shine. At its core, WOM is about real people sharing real experiences, and, when they love it, that love will be shouted from the rooftops. It’s beautiful how a […]
Finding LinkedIn tips for company pages that work is a real struggle. So, we spent an hour scrolling through LinkedIn. Guess what? Only two posts in our feed were from company pages. If you’re someone paying an agency to grow your company page, you really need to read this. Here’s the hard truth: LinkedIn company […]
Instagram Algorithm Changes every year. Here’s a comparison table highlighting the key changes between Instagram’s 2023 and 2024 algorithms: Aspect 2023 2024 Hashtags Hashtags were king Hashtags are less significant Content Type Only reels performed well Reels + posts perform well Captions Captions were not important Captions are very important Aesthetics Aesthetics mattered Value over […]
Mastering Facebook Algorithm Change
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Facebook Algorithm change remains a mystery to many. With over 10,000 versions of Facebook being tested daily, it’s no wonder that achieving consistent engagement on posts can feel like a challenge. If you’ve ever been frustrated by a post that gets only a few comments and likes, you’re not alone. But with a little strategy, […]
Social media algorithms are continuously changing, and it’s no surprise it is going to change again in 2025. If you have been having trouble reaching your audience on Instagram recently, it is due to the change in their algorithm. The good news, though, is that with a few shifts in your strategic planning of posting […]
After countless tests and lots of trial and error tries, it’s time to reveal our updated recommended Facebook ad campaign structure. You might be wondering, “Can I even make such a drastic change?“ Well, yes, and it’s high time we dive in. Fewer Ad Sets for the new Facebook Ad Campaign Structure For years, the […]
We get this question a lot: “Is Instagram better than Facebook for social media growth, or is Facebook better?” So why not dive in and break it down between Facebook vs Instagram? Instagram Facebook Launch Date 6 October, 2010 February 4, 2004 Total Users 2.3 billion 3.07 billion Most active age group 18–24 25–34 What […]
This is the #1 way to sell anything. Yes, you got that right! ANYTHING. Now, let’s get right into what you have to do to campaign your next successful Social Media Marketing. Do you see brands like Apple and Nike not relying heavily on platforms like Google AdWords or affiliate marketing to sell their products? […]
A great social media agency will make all the difference in your brand presence in this increasingly competitive landscape. Your agency should feel like an extension of your team where they blend into your workflow and growth strategy. In this ever-evolving digital landscape, opening up a social media account just isn’t enough; what you need […]
In today’s market, effective branding can transform a brand’s positioning, enabling it to resonate with consumers and stand out in competitive industries. If you look at Zara, it’s a budget brand that pretends to be a luxury brand. Most of the stuff they sell compared to luxury brands is really cheap and affordable. Instead of […]