Hey there, fellow content creators! Join us as we unfold the story of our rise to social media stardom. We’ll walk you through the steps we took, the hurdles we faced, and the thrilling ride of becoming a viral sensation, so we can make your journey of growing on Instagram easier.
If you’ve ever wondered how to make your mark on platforms like Instagram, buckle up because we’re about to spill the beans on how to go viral organically.
Alright, picture this: there are two ways to become an online sensation – the organic route and the paid ad highway. Today, we’re diving into the organic adventure because we know there are many of you who want to start from the ground but cannot. Don’t worry, we got your back!
It all began with a passion. We decided to build our Instagram empire around something we loved—in our case, it was content creation and lifestyle experiences. On our Instagram growth journey, we spent a lot of time thinking about and analyzing other content creator accounts. One example we took was about Jeremy. Jeremy posts weekly reels about food reviews and cafe experiences: –
Jeremy boasts an impressive follower count of around 490k, but here’s the catch – his overall engagement rate stands at a modest 0.99%, which is quite low compared to other influencers and content creators.
Let’s discuss which mistakes he is making and how you could change that at the start and make a better engagement rate.
Learning from Mistakes
Jeremy faced challenges growing on social media, primarily due to a lack of evolution in his content. Despite having a large following, his engagement rate remained stagnant. Taking a closer look at Jeremy’s social media journey revealed a pattern – he was reluctant to upgrade his videos, reduce background noise, and enhance thumbnails over five years. Checking out his early posts from 2019, it’s evident that things hadn’t really improved. The key takeaway? To keep growing on social media, you’ve got to keep getting better. Jeremy’s hesitation to tweak and refine his content meant he fell behind audience expectations and missed out on trends, making it tough for him to connect with more people and grow his reach. Lesson learned: constant improvement is the name of the game in the ever-changing world of social media.
Discovering Our Niche and Crafting Our Voice
At the outset, identifying a niche that deeply resonates with your passions and interests becomes the key to your journey. Once you’ve found your sweet spot, define your voice. Are you the funny guy, the serious expert, or the laid-back companion? Find your vibe and let it shine through your content. This ensures you stay motivated and engaged in the long run. When you’re authentic and true to yourself, it fosters a genuine connection with your followers, leading to stronger and more meaningful engagement.
Delving into Research and Choosing the Right Content Format
Research is your secret weapon. Dive into your chosen niche, learn from competitors, and gauge public interest. Armed with insights, I decided to focus on two content formats that would maximize my chances of going viral, namely carousels and reels.
Carousels became my go-to for how-to guides and case studies, but the real magic happened with reels. Trends, storytelling, and entertainment became the heart of our
content strategy.
Cracking the Code of Viral Reels
Our go-to strategy for virality? Reels. Here’s how we optimized our content to go viral:
- Quality First: Invest in a high-quality camera. We started with my trusty iPhone to ensure crisp visuals.
- Hook ‘Em: Every video should start with a hook—a question, a teaser, something to grab attention instantly.
- Masterful Editing: Video angles, transitions, and vectors matter. Edit with precision, especially for food or vlog content.
- Branding Matters: For storytelling or case studies, always include a logo with a voiceover for that personal touch.
- Captivating Captions: Keep captions short but impactful. For problem-solving content, drop key solutions or points.
- Hashtags with a purpose: Stick to a few relevant hashtags. Too many might confuse the algorithm.
- 30 Seconds of Gold: Reel length should be under 30 seconds. Talk in a way that’s clear, short, and straight to the point.
- Thumbnail Excellence: Create eye-catching thumbnails consistent with your overall aesthetic. Think catchy titles and images for that sneak peek.
- Perfect Timing: Identify your audience’s active hours through Instagram’s Professional dashboard and post accordingly.
- Consistency is King: Manual posts at a specific time daily; keep that consistency for engaged followers.
- Quality Over Quantity: While starting with three reels per week is great, I evolved to daily posting for maximum impact.
- Bio Brilliance: Keep the bio short and simple, and use a Linktree link for promotions or YouTube content.
- Always Innovate: Regularly update video quality, editing, and thumbnails. Fresh content keeps engagement high.
- Adapt to Thrive: Don’t stick to a failing concept. Embrace change and explore new ideas.
Your Journey to Virality Starts Now
As we reflect on our journey, we want to leave you with this going viral is within your grasp. It’s not just about luck; it’s about understanding your audience, delivering top-notch content, and staying ahead of the curve.
It doesn’t matter whether you’re into art, fitness, or fashion; the key is simple: establish genuine connections, be authentic, or risk stalling your growth. It’s a universal truth applicable across diverse niches—the magic unfolds when you prioritize authentic engagement and connection with your audience.
Even in 2023, for the past five years, there has been no enhancement in Jeremy’s video editing, management of background noise, or the creation of attention-grabbing thumbnails to maintain follower engagement. If editing your content is getting in the way of your content creation, worry no further! Elevate your content creation with ViralOmega! We promise to be your go-to solution for seamless, professional editing that enhances the quality of your content. For inquiries and personalized assistance, contact us NOW.
Ensure you avoid making the same error as Jeremy. Hopefully, Jeremy comes across this blog, addresses these issues, and continues to share their fantastic content.
So, our digital dreamers, remember this – going viral isn’t just a journey; it’s about making friends and turning a thousand into a million. Onwards to the world of organic wonders!
