LinkedIn Growth Strategy in 2025

As we step into 2025, LinkedIn is no longer the platform people remember from just a year ago. Right now all social platforms are playing catch-up with TikTok. The influence of TikTok’s video-centric format has forced other platforms, including LinkedIn, to respond. The question many people are now asking is whether video as a long-term strategy belongs in a LinkedIn growth strategy or is it just another passing trend.

The message is clear. Video is now a major focus. Infographics and static carousels, once popular for sharing information, are losing traction. Instead, storytelling has emerged as a leading form of content. People are embracing personal, authentic posts that share lessons from meetings, events, or everyday experiences. It’s no longer about repeating motivational quotes or productivity clichés.

This change has made it easier than ever for creators to stand out. The irony is that despite the growing saturation, LinkedIn still feels underutilized. The silent majority isn’t posting, and that leaves room for fresh voices.

Vertical Video Rise in 2025

Perhaps the biggest update to LinkedIn in recent months has been its integration of vertical videos. Borrowing from platforms like TikTok and Instagram Reels, LinkedIn has introduced a dedicated video feed within its app. This isn’t just a subtle tweak.

This adjustment period will take time. Changing two decades of user behavior won’t happen overnight. LinkedIn has always been a text-dominated platform. Even with image or video posts, users have traditionally focused on the accompanying text. Carousels and infographics relied on captions to provide context. Now, video is being placed front and center.

The sudden emphasis on video in LinkedIn growth strategy has left some users uneasy. But for industry insiders, no need to worry. Video is just another tool for the platform’s kit. It might be the shiny new feature right now, but text posts, images, and other formats still work. The key message is to embrace change without abandoning what already performs well.

What Kind of Video Content Performs Well on LinkedIn?

When thinking of LinkedIn, many imagine viral posts built on broad, universally appealing topics like leadership advice or productivity tips. These types of posts have historically performed well on the platform. But in the context of video, the rules have changed.

Video posts on LinkedIn are doing well when they are very specific and niche-oriented. One example is a creator named Alexis, who makes videos about network engineering and technical topics. Her content, once considered too granular for mainstream LinkedIn audiences, now garners millions of impressions per video.

This is achievable due to the platform’s new exclusive video feed. The algorithm can now easily serve niche videos to the right audiences without interference from unrelated content formats. Previously, the main LinkedIn feed displayed a mix of text posts, images, carousels, and the occasional video. Now, with a video-only feed, videos no longer compete for attention with other formats.

This separation means that if you create a video, it won’t be buried beneath text posts and infographics. It exists in a space where only video content is displayed, making it easier to capture views and engagement.

LinkedIn Growth Strategy

1. Comments multiply your visibility and authority.
   A post without engagement dies in the feed quickly. Commenting under your own post keeps it alive and visible. The more comments, the wider the audience it reaches. You have to show up first to spark those conversations.
2. Discipline is key to managing your LinkedIn time.
   If you’re not careful, LinkedIn can eat up your whole day. Blocking specific time slots for posting and commenting keeps you productive. I stick to a one-hour engagement window daily without fail. Even 15 minutes done consistently beats scattered effort.
3. Valuable content
   People won’t comment on a post that lacks value or relevance. You need to spark conversations with real, useful content. Value attracts engagement naturally. Without it, no comment strategy will save you.
4. The first three lines of your post decide everything.
   LinkedIn shows only those three lines before ‘See More.’ If those lines don’t grab attention, nobody reads the rest. Make them punchy, clear, and curiosity-driven. That single change can double your post’s engagement. If your first sentence eats two lines, your second line drops below the preview cut. That kills your hook’s impact. Use one-liners with a space between them to control the preview. It makes people stop, read, and click. Think of the first three lines as your entire post.
   If someone only saw those, would they feel curious or indifferent? Those lines should deliver your energy, value, and promise. Get those right, and the rest of your post flows effortlessly. Weak openings lose readers before you even start.

Final Thoughts

LinkedIn growth strategy in 2025 is a different beast. Storytelling is king. Video content is gaining prominence. Yet, text posts continue to perform remarkably well. Statistics reveal that less than 2% of LinkedIn’s one billion users actively post content. That means over 98% are passive consumers. Among those who do post, text-only posts continue to outperform other formats for many creators. That means if you start posting today, you could take up the easy road of going viral.

The introduction of a dedicated video feed offers new opportunities, particularly for niche content creators. While video isn’t mandatory, the platform is actively encouraging its use through increased reach and impressions.

Ultimately, the decision to embrace video should align with individual content strategies. Whether through writing, images, or video, the core principle remains the same: share authentic, valuable, and personal content. That’s what continues to resonate on LinkedIn.