Finding LinkedIn tips for company pages that work is a real struggle. So, we spent an hour scrolling through LinkedIn. Guess what? Only two posts in our feed were from company pages. If you’re someone paying an agency to grow your company page, you really need to read this. Here’s the hard truth: LinkedIn company pages don’t grow like personal profiles do.
Why LinkedIn Company Pages Struggle
LinkedIn’s logic is simple. No one really wants to see another “Merry Christmas from XYZ Co.” or “We’re thrilled to announce…” post. And let’s face it: LinkedIn doesn’t push company page content. That’s why your feed is filled with posts by individuals, not businesses.
But does that mean you can’t grow your LinkedIn company page? Not at all! You just need to follow a smarter approach. Below are 3 LinkedIn tips for company pages to follow.
3 step LinkedIn tips for company pages
Step 1: Leverage Your Personal Brand First
Here’s a real-life example. Chase Dimond has over 350k followers and runs three successful company pages:
- A marketing page with 250k followers
- An AI page with 165k followers
- A copywriting page with 145k followers
How? By building his personal brand first. The strategy is simple:
- Share your company page posts on your personal profile.
- Tag your company page often.
- Encourage people to follow your company page through your personal posts.
Your personal brand acts as the engine for your company page’s growth. Without it, you’re driving with the brakes on.
Step 2: Tag Bigger Profiles in Your Posts
This is where the magic happens. When you tag bigger profiles in your posts (think influencers or thought leaders in your niche), you increase your chances of visibility. If they engage with your post, it gets shown to their connections, multiplying your reach.
Pro Tip: Don’t spam. Your tags should feel natural and relevant. For instance, tag someone if your post mentions their work, an idea they shared, or a discussion they inspired.
Step 3: Mobilize Your Team
Your team members are your secret weapon. Ask them to:
- Like your posts. Every like helps the algorithm push your content further.
- Reshare your posts. This introduces your company page to their network.
Think of it as a coordinated effort to boost your reach.
Insider Tip: Build Your Personal Brand for Better Results
If you’ve stuck around this far, here’s the ultimate insider takeaway: Building your personal brand is faster, better, and gets you higher-quality leads than focusing solely on your company page.
Why? People connect with people. Your authenticity and expertise resonate more than a faceless logo ever could.
And here’s a little secret:
If you’re ready to take your LinkedIn account to the next level, Viral Omega can help you grow it effortlessly!
5 LinkedIn Post Ideas to Steal
Not sure what to post? Here are five proven ideas to get you started:
1. Quote Posts with Captions
Just like Justin Welsh’s posts that inspire and resonate with audiences. Simple, to the point, and highly shareable.
Take his Christmas post, for example. While most companies stick to generic “Merry Christmas” greetings that blend into the background, Justin created a caption that resonated on a personal level. By crafting a message that was relatable, thought-provoking, and reflective, he ensured his post stood out among the noise. His approach wasn’t about the holiday itself but about tying it to broader themes that sparked curiosity and connection.
2. Short-Point Posts
Lara’s recent viral post that breaks down a complex topic into bite-sized, actionable points.
What do you see? She is promoting her community but also writing a strong message like, “Don’t wait until the start of 2025.”
Think about it—this isn’t just another “inspirational” post. It’s a call to action. She’s not just sharing value; she’s promoting her community and creating urgency that makes people want to join right now.
That’s where she’s winning—she’s sparking curiosity and FOMO, all while delivering real value. It’s no wonder people are rushing to connect with her. Brilliant, right?
3. Long-Form Stories
Select a detailed topic, like a challenging project or a personal experience, and make it deeply relatable. Don’t give away just facts; walk your audience through the journey—what went wrong, what you learned, and how you came out stronger on the other side.
It’s that personal touch that hooks people. It’s not just about sharing knowledge; it’s about connecting with your audience on a human level. That’s what makes posts as such so powerful—they stick with you because they feel real.
Next time you write, don’t hold back. Share the details, the struggles, and the emotions. That’s where the magic happens.
4. Graphical Posts Without Captions
Who better to prove this point with than Ankur Warikoo?
Look at the likes it generated! They’re super clean, just visuals, no extra text clutter.
Graphical designs like his make the message easy to read and even easier to understand. The visuals do all the heavy lifting, grabbing attention instantly and simplifying the content so it sticks.
Think about it—when you’re scrolling through LinkedIn, what catches your eye first? A plain wall of text or a crisp, eye-catching design? Exactly. If you haven’t tried it yet, start experimenting with graphical posts. Keep them clean, clear, and to the point, and watch your engagement skyrocket!
5. Real-Life Stories
When you share a behind-the-scenes glimpse of your work—whether it’s a big success, a hard-fought failure, or a challenge you’re navigating—you reveal your human side. These real-life moments resonate because they’re authentic and relatable. People on LinkedIn are not just looking for polished wins; they’re drawn to stories that feel genuine, with lessons they can connect to their own experiences. This kind of honesty builds trust, sparks conversations, and drives engagement.
So next time, skip the corporate jargon and share the real stuff. You’ll be surprised how much people value that authenticity and how well they respond. Following this you will see our LinkedIn Tips for Company Pages working for you.
Mornings during weekdays, particularly Tuesday to Thursday between 9-11 AM, tend to see higher engagement as professionals are more active. Experiment to find the time that works best for your audience.
Leverage personal brands to promote company pages. Share valuable content, encourage employee engagement, and focus on thought leadership to connect with your audience.
Real-life stories, bite-sized tips, graphical posts, and thought leadership content resonate most, driving higher engagement and shares.
Make it concise, value-driven, and audience-focused. Highlight your expertise, unique skills, or how you add value, e.g., “Helping businesses grow through creative marketing strategies.”
