Most brands miss the mark with their website graphics. It’s not enough for visuals to look impressive. At Viral Omega, we see this mistake almost every day. Brands drop in sharp images, polished icons, or fancy animations hoping to wow visitors but without any real purpose behind them, those visuals do absolutely nothing for the […]
In 2018, Ben Goodwin and David Lester launched Olipop, a prebiotic soda with eight plant-based ingredients to support digestive and gut health. In its first year, Olipop marketing strategy helped them make a gross revenue of $852,000, selling only at 40 grocery stores in Northern California. Fast forward to today, Olipop isn’t just a player […]
When it comes to AI tools for marketing, one question always comes up: which one is the best? You might already be using one of the free versions out there, or maybe you’ve wondered whether it’s worth upgrading to a paid plan. At Viral Omega, as a digital marketing agency working with multiple platforms and […]
In 2025, nearly every market is saturated. And if yours isn’t, don’t tell a soul what you’re doing. Viral Omega is going to walk you through four key things that any brand can do to stand out in a saturated market. But first, let’s be clear: being in a saturated market is not a bad […]
It’s important for businesses and marketers to understand the pricing tricks brands use every day to get customers to spend more without even noticing. In this blog, we’re breaking down exactly how brands quietly influence purchasing decisions using psychological pricing tricks marketing. The Sneaky Pricing Methods You Never Notice This is how brands deceive you […]
At Viral Omega, we’re always studying how brands navigate shifting markets and consumer behavior. Some products manage to not just survive in tough industries but thrive. Today, we’re breaking down one of the most fascinating examples in recent history: the rise of Coke Zero. Take a look at this. A graph showing how many gallons […]
Ahead are the AI marketing trends actually worth paying attention to this year. Let’s start with the obvious one. Everyone talks about generative AI. It started with written content, but it has already moved past that. There are creators duplicating themselves into AI versions. A good example is Rowan Cheung, who built 100,000 followers in […]
In a digital-first world where personalization is king, e.l.f. beauty is making headlines yet again and this time with Pinterest. Together, they’ve launched “color e.l.f.nalysis,” an AI-powered tool that allows users to upload a selfie and receive a custom color-season analysis, linking directly to shoppable Pinterest boards filled with curated e.l.f. products. This isn’t just […]
We live in a world where people can finance everything from a $1000 iPhone to a $15 burrito. And no, that’s not an exaggeration. What started as a convenience for big purchases has now slipped into daily life, and the financial tool behind this shift is Buy Now, Pay Later (BNPL). This entire phenomenon has […]
When people think of California, they think of great weather, beaches — and In-N-Out marketing at its finest. Since it opened in 1948, this family-run burger stand built more than just a business. It created something people would line up for. Even today, after 75 years, you can still find crowds outside waiting for a […]
Did you know? Jaguar Land Rover has fired their advertising agency because sales have plummeted. And yeah, kind of what we expected would happen, to be honest. It’s all over the news. Jaguar Land Rover used a modern marketing playbook, went woke, and what did it get? They went broke. It’s actually kind of disastrous. […]
How do you build an audience that buys the products and services you sell? This isn’t just about racking up views. This is the million-dollar content question. All those fast-growing companies you admire? They’ve cracked this code. The Real Difference: Viewers vs Buyers If you want to build an audience that buys, there’s a super […]