Do you know that 93% of the consumers consider visual appearance to be a key deciding factor in the purchasing decision? Consider the fact that the first thing you notice about a brand is its logo, color, or pattern. More than this, these visual elements have a hidden potential to tap into human psychology, evoke […]
If anyone knew how to turn something simple into magic, it was Steve Jobs. He was a techie but a marketing master as well. He never sold a product; rather, he sold dreams and emotions, as well as the idea of “what could be.” Today we will be diving into how his marketing moves made […]
Instagram Algorithm Changes every year. Here’s a comparison table highlighting the key changes between Instagram’s 2023 and 2024 algorithms: Aspect 2023 2024 Hashtags Hashtags were king Hashtags are less significant Content Type Only reels performed well Reels + posts perform well Captions Captions were not important Captions are very important Aesthetics Aesthetics mattered Value over […]
Facebook Algorithm change remains a mystery to many. With over 10,000 versions of Facebook being tested daily, it’s no wonder that achieving consistent engagement on posts can feel like a challenge. If you’ve ever been frustrated by a post that gets only a few comments and likes, you’re not alone. But with a little strategy, […]
Social media algorithms are continuously changing, and it’s no surprise it is going to change again in 2025. If you have been having trouble reaching your audience on Instagram recently, it is due to the change in their algorithm. The good news, though, is that with a few shifts in your strategic planning of posting […]
Are your marketing plans geared towards the biggest digital marketing trends shift for 2025? Customer behaviors and past trends towards advertising are shifting. Even larger companies are getting new, cutting-edge ideas on this topic. But then how do you work within this new wave to catch your audience’s eyes? Read below as we reveal the […]
Who better to learn about B2B digital marketing strategies than Gary Vaynerchuk, or Gary Vee, a name that echoes in the marketing, sales, and entrepreneurship world? He started from humble beginnings at his family’s liquor store, “Wine Library.” The store was a small $3 million business at first, but Gary Vaynerchuk transformed it into a […]
Today we are going to dig deep into the latest Google update, the big November Broad Core Update, and a significant policy change that might just bring a smile to the faces of small and medium-sized publishers. Google rolls out two major updates every year, and this year’s second update was announced on 11th November […]
When it comes to business models, it falls broadly into two categories: B2B and B2C. Those differences can be critical for the entrepreneur looking to scale up an operation. Each model has its share of challenges and rewards, and for most businesses, it’s in B2C that they are going to make all the big wins, […]
A few years ago, Jaguar was considered a legacy brand in dire need of revival. While BMW and Mercedes-Benz dominated conversation, Jaguar just seemed like an afterthought in the luxury automobile market. Now, here is the interesting part of this story—now they are the only brand talked about over coffee, shared over social media, or […]
Seth Godin, a bestselling author and marketing professional, is known for his innovative strategies. He can call himself an inventor of email marketing; he mastered the art of connection to build his $30 million company. But how did he grow such a loyal audience? The answer lies in his unique philosophy on marketing, storytelling, and […]
We all have seen it, didn’t we? The Stanley Cup—those trendy, slick tumblers seem to be everywhere on social media. You probably considered getting one of your own, especially since you have seen all your favourite creators drinking from them. But there is a reason why those cups are in such demand, and people will […]