How do you use influencer marketing in your social media strategy?
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Marketing, Sales

So, if you are reading this, chances are you have already tried or are considering influencer marketing. We, at ViralOmega, have seen everything—great execution by some brands and, well, massive failures on the part of others. If you belong to the latter category, do not worry. We have your back. Influencer marketing can be considered game-changing only if you do it right. Let us take you through the process with lessons we’ve gathered along the way. Why is influencer marketing needed? Influencer marketing […]

Benefits of influencer marketing to boost e-commerce sales
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Marketing

Influencers have emerged as digital marketing’s cornerstone for brand growth, and Gretta Van Riel – an incredibly successful serial entrepreneur—is an example of how leveraging influencers can result in huge success. From her SkinnyMe Tea beginnings to today’s tasks of managing thousands of influencer collaborations, Gretta’s journey is a treasure chest of insights for businesses […]

Which marketing works best for D2C brands?
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Marketing

Ever wondered, although Lululemon operates in the same market with such industry giants as Nike, Adidas, and Under Armour, it has always outperformed them on the profitability metrics? For the last five years, Lululemon has kept its operating income margin at 20%, which is 8% higher than Nike, 12% than Adidas, and an exceptional 20% […]

The Facebook Ad Campaign Structure Shift You Need to Know
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Marketing, Social Media

After countless tests and lots of trial and error tries, it’s time to reveal our updated recommended Facebook ad campaign structure. You might be wondering, “Can I even make such a drastic change?“ Well, yes, and it’s high time we dive in. Fewer Ad Sets for the new Facebook Ad Campaign Structure For years, the […]

What are the new Facebook marketing strategies?
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Marketing

In 2024, achieving 50–100 sales might seem straight forward, but the game changes when aiming for consistent results at a larger scale. Here’s a deep dive into the new Facebook marketing strategies in 2024. Everybody tells you to just ‘boost posts’ and ‘target the right audience,’ but here are 9 proven steps you need to […]

Facebook vs Instagram: Which is Best for your Brand
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Social Media

We get this question a lot: “Is Instagram better than Facebook for social media growth, or is Facebook better?” So why not dive in and break it down between Facebook vs Instagram? Instagram Facebook Launch Date 6 October, 2010 February 4, 2004 Total Users 2.3 billion 3.07 billion Most active age group 18–24 25–34 What […]

Can UGC be a brand’s core strategy?
Categories
Sales, Uncategorized

Imagine this: while scrolling through Instagram, you come across what appears to be the ultimate hoodie. It’s your favorite color, has a good design, and seems to fit every box. So you’re excited, click over to the website, and it falls a little flat in details. There are no reviews, no customer photos—just product images […]

Leveraging UGC Content For Social Media Strategies
Categories
Marketing

Social media now becomes an integral component of every discussion involving modern society. It has completely changed the playing field in the present digital arena, completely changing how brands communicate with their customers in several industries, including CPGs, especially food and beverages. One of the most effective tools for this can be identified as User-Generated […]

How Much Does an SEO Cost?
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Uncategorized

When everything from education to businesses is shifting virtually, having a strong online presence is becoming an important part of the world of e-commerce. New companies are growing every day and are joining the race to become number one. Here, Search Engine Optimization plays an important role in building the relationship between businesses and their […]

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