How Luckin Coffee Became China’s Largest Coffee Chain
How Luckin Coffee Became China’s Largest Coffee Chain
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Marketing

When you consider China‘s largest coffee chain today, Luckin Coffee is a standout with more than 9,000 outlets, outselling Starbucks’ 6,000. But in 2020, a huge scandal over artificial revenues, shares plummeted 97%, and bankruptcy followed. Yet, Luckin pulled off a miraculous turnaround, posting full-year profits three years later. The Road to Disaster: Luckin’s Early […]

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Why Short Form Video Is the Marketing Trap
Why Short Form Video Is the Marketing Trap
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Sales, Social Media

While everyone is fixated on short form video such as TikTok, Shorts, and Reels, the most intelligent companies are making a quiet move in the opposite direction. They are bringing in more clients with less effort. Short form videos meanwhile have turned into marketing’s junk food. They feel good in the moment, giving you that […]

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Labubu Doll Boosted PopMart CEO’s Wealth by $1.6B
Labubu Doll Boosted PopMart CEO’s Wealth by $1.6B
Categories
Marketing, Sales

Have you recently noticed a fuzzy, grinning little creature popping up all over your social media feeds? Maybe you have seen her sparking huge checkout lines in stores, causing rapid online sellouts, or even dangling from the designer bags of your favorite K-pop idols. The Labubu doll went viral and added a staggering $1.6 billion […]

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Is Your Instagram Reach Dropping? Here’s What’s Actually Happening
Categories
Social Media

Is your Instagram reach dropping, or every time you post, you’re getting fewer views? You’re not alone. Lots of users are left asking themselves whether the Instagram algorithm is purposefully working against them. Truth is — it could be. The algorithm of the platform can act erratically from time to time, but sometimes there are […]

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11 Guerrilla Marketing Campaign Ideas You’ll Want to Steal
11 Guerrilla Marketing Campaign Ideas You’ll Want to Steal
Categories
Marketing

At Viral Omega, we’re always on the hunt for the smartest, boldest, and most unexpected marketing moves out there. And today, we’re walking you through 11 standout guerrilla marketing campaigns that made massive waves. These are brilliant examples of brands going beyond the ordinary to create unforgettable moments in public spaces — and trust us, […]

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Google I/O 2025: The Biggest AI Announcements You Need to Know
Google I/O 2025: The Biggest AI Announcements
Categories
Events

At Google I/O 2025, the tech world witnessed one of the most significant shifts in AI technology history. Viral Omega has been tracking these advancements closely, and here’s a streamlined breakdown of the most impactful updates Google announced this year. AI Mode: The New Face of Google Search For 25 years, Google’s search page followed […]

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Understanding Social Media Strategy
Understanding Social Media Strategy
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Social Media

Today, we will break down what most people get wrong about a social media strategy, why your content isn’t performing (even if it’s great), and how you can finally unlock consistent growth without selling out or chasing trends that don’t fit your brand. Social Media Strategy: One-to-One, Not One-to-Many Let’s start with a myth that’s […]

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LinkedIn Growth Strategy in 2025
LinkedIn Growth Strategy in 2025
Categories
Social Media

As we step into 2025, LinkedIn is no longer the platform people remember from just a year ago. Right now all social platforms are playing catch-up with TikTok. The influence of TikTok’s video-centric format has forced other platforms, including LinkedIn, to respond. The question many people are now asking is whether video as a long-term […]

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Facebook Ads for Minimum Budget
Facebook Ads for Minimum Budget
Categories
Social Media

At Viral Omega, we’ve spent years mastering digital advertising — and one platform continues to deliver consistent, scalable results: Facebook. With 3.07 billion monthly active users and over $116.53 billion in ad revenue, Facebook remains one of the most powerful advertising platforms available. In this article, we’ll unpack why Facebook ads matter, how to set […]

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How to Beat Instagram’s Algorithm in 2025
How to Beat Instagram’s Algorithm in 2025
Categories
Marketing

If you’ve been posting on Instagram and your insights look flat, like your videos barely break 2,000 views or your growth just feels stuck, you’re definitely not alone. It feels like an invisible ceiling, right? Like the algorithm just doesn’t want to play fair with your content. But here’s the good news: there’s an actionable […]

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