In just two months, a little-known app went from being a quirky social media ad to a serious disruptor in the US e-commerce game. And within a year, Temu was clocking 51 million monthly active users in the US — a number that’s closing in on Amazon’s 67 million, which took decades to build. Temu […]
Branding is more than just a logo or a name—it’s powerful. It can influence what we feel, how we act, and even how our body responds. Something as simple as a pill—Tylenol versus a store-brand version—can feel more effective if the price is higher or the packaging is better. Same ingredients, different results. That’s the […]
When you step into an Aldi, it’s quickly apparent this isn’t your average supermarket. No café in the store, no deli counter, and no flower department greeting you at the door. What you’ll get, however, is half a gallon of regular whole milk for $2.18, a dozen eggs for $1.87, and a loaf of bread […]
TGI Fridays, which was once an American icon, is now a shadow of its former self. From being the original singles bar in the US, a happy hour favorite where bartenders performed tricks, it became more popular in the 70s and 80s. The chain has faltered in recent years, however, closing more than 200 restaurants […]
Inclusive marketing isn’t a trend — it’s a necessity in today’s world. One campaign that set a solid example was the Google Pixel 6 launch in Canada, directed by Peter Huang and featuring actor Simu Liu. It stood out as the first national Mandarin-language commercial aired in the country, but more importantly, it showed how […]
Hermès marketing strategy has been one of the main players in the world of luxury for nearly 200 years. Now, they might not be the biggest name you hear tossed around, and they definitely don’t scream for attention like some other brands. But when you start talking about a brand that’s truly desirable, that’s exclusive, […]
Met Gala 2025 was a moment. Celebrities turned up in outrageous looks, social media lit up, and right in the middle of it, brands jumped in like they were part of the group chat. And not with dull, safe comments — they delivered clever jokes, playful shade, and smart product mentions that actually made sense. […]
Hailey Bieber launched Rhode in June 2022, which is now valued at $1.44 billion. Hailey Bieber, often called the modern marketing queen, knows exactly how to blend beauty with experience. From bath bombs with secret skincare to limited edition phone cases, she’s shown that building a brand isn’t just about great products — it’s about […]
In today’s fast-moving world of branding, creative direction isn’t just about looks. It’s about telling stories, building experiences, and connecting with people emotionally. One cool example is how brands now use food in their creative ideas. From groceries becoming luxury items to brands like Rhode Skin integrating food imagery into their product marketing, food has […]
Let’s be real — if you’re operating an e-commerce business in 2025, your attention should be on the Gen Z market. This generation has a total purchasing power of more than $450 billion and accounts for 40% of global consumers. By 2030, they will be 177% of global retail spend. Not to mention, they already […]
You will almost certainly come across a BIC Crystal pen wherever you are in the world. This iconic pen is a commonplace item in every home, workplace, and educational setting. The trend has spread around the world, and it’s likely that you’ve used one of these pens at some point in your life. BIC Cristal […]
Today, we’re diving into one of the most extraordinary business stories in China’s beverage world — Baang Chaji, also known as Changee. Through its smart CHAGEE product strategy, this brand transformed from a small tea shop in 2017 into a multi-billion-yuan empire, and now it may soon become the first Chinese consumer brand in four […]
