We’re sure every day you come across marketing gurus pointing out marketing mistakes that would absolutely destroy your business if you actually followed through. But there’s something even stranger going on that no one’s talking about. The most dangerous advice is coming from the creators with the biggest followings. After 10-plus years of seeing what […]
By 2025, one marketing channel is expected to have 4.7 billion users. That’s more than half the global population and no, it’s not some futuristic platform or emerging technology. It’s Email. Marketing strategies come and go, but one thing’s been proven to be true: email marketing is still one of the best ways to reach […]
There’s a new way to create User Generated Content (UGC). UGC AI Video Ads is flipping the entire ad game on its head. If your brand isn’t using it yet, not only are you wasting thousands on overpriced content, but you’re also missing out on faster, better, high-converting ads you can roll out today. The […]
Most brands miss the mark with their website graphics. It’s not enough for visuals to look impressive. At Viral Omega, we see this mistake almost every day. Brands drop in sharp images, polished icons, or fancy animations hoping to wow visitors but without any real purpose behind them, those visuals do absolutely nothing for the […]
In 2018, Ben Goodwin and David Lester launched Olipop, a prebiotic soda with eight plant-based ingredients to support digestive and gut health. In its first year, Olipop marketing strategy helped them make a gross revenue of $852,000, selling only at 40 grocery stores in Northern California. Fast forward to today, Olipop isn’t just a player […]
When it comes to AI tools for marketing, one question always comes up: which one is the best? You might already be using one of the free versions out there, or maybe you’ve wondered whether it’s worth upgrading to a paid plan. At Viral Omega, as a digital marketing agency working with multiple platforms and […]
In 2025, nearly every market is saturated. And if yours isn’t, don’t tell a soul what you’re doing. Viral Omega is going to walk you through four key things that any brand can do to stand out in a saturated market. But first, let’s be clear: being in a saturated market is not a bad […]
It’s important for businesses and marketers to understand the pricing tricks brands use every day to get customers to spend more without even noticing. In this blog, we’re breaking down exactly how brands quietly influence purchasing decisions using psychological pricing tricks marketing. The Sneaky Pricing Methods You Never Notice This is how brands deceive you […]
At Viral Omega, we’re always studying how brands navigate shifting markets and consumer behavior. Some products manage to not just survive in tough industries but thrive. Today, we’re breaking down one of the most fascinating examples in recent history: the rise of Coke Zero. Take a look at this. A graph showing how many gallons […]
Ahead are the AI marketing trends actually worth paying attention to this year. Let’s start with the obvious one. Everyone talks about generative AI. It started with written content, but it has already moved past that. There are creators duplicating themselves into AI versions. A good example is Rowan Cheung, who built 100,000 followers in […]
In a digital-first world where personalization is king, e.l.f. beauty is making headlines yet again and this time with Pinterest. Together, they’ve launched “color e.l.f.nalysis,” an AI-powered tool that allows users to upload a selfie and receive a custom color-season analysis, linking directly to shoppable Pinterest boards filled with curated e.l.f. products. This isn’t just […]
We live in a world where people can finance everything from a $1000 iPhone to a $15 burrito. And no, that’s not an exaggeration. What started as a convenience for big purchases has now slipped into daily life, and the financial tool behind this shift is Buy Now, Pay Later (BNPL). This entire phenomenon has […]
