We want to grab your attention to an organic growth specialist, Unnati Bhaggat. She gained success by focusing solely on LinkedIn initially. By concentrating her efforts on LinkedIn, she was able to build a strong professional network and establish her brand in a targeted way. She has successfully generated over 50 million views for founders on their social media, elevating their visibility and influence. With a track record of training 1.5k professionals at Cognizant Technology Solutions (CTS), her expertise in personal branding is unmatched. From all the existing social media platforms, she did this all solely through LinkedIn.
But, even after all this, it wasn’t enough. She created her Instgaram account after that so people could recognise her. She is doing a series right now where she tried to achieve making $100,000 for her agency per month. Therefore, this blog breaks down five key social media platforms you need to focus on to take your personal brand to the next level.
Growth Potential
Instagram:
Instagram has had a rough patch for organic growth, but with Reels, it is turning things around again. Reels offer better discoverability than static photo posts. So if you are a “ride the wave” sort of person waiting for Instagram to make your audience for you, forget about photos—Reels is the future.
TikTok:
TikTok remains the leader in discoverability. Its algorithm excels at matching good content with the right audience, especially with short, engaging videos. Creators can go viral overnight, making TikTok the top platform for organic growth.
YouTube:
YouTube has become a hybrid of long and short formats. While the growth through long-form content has slowed slightly, YouTube Shorts offers quick discoverability, even for new creators. However, long-form videos continue to foster deep connections with audiences, which may pay off in the long run.
X (formerly Twitter):
X is not ideal for organic growth. Growth on this platform usually comes from cross-promotion with other platforms or existing followers from elsewhere. Bluntly, if you’re starting out, X might not be the best platform for you to focus on.
LinkedIn:
It is a wonderful tool that has evolved in full power for professionals. Just like any other app, the posts that generate engagement are the ones that are given preference by its algorithm. Like we spoke earlier about Unnati Bhaggat. LinkedIn is perfect for those seeking to grow a network in a professional ambience. So, it really proves useful for leaders in any industry or entrepreneurship and professional background.
Growth Ranking:
- TikTok
- YouTube
- X
Monetization
Instagram:
Instagram is still a favorite among brands for influencer deals. Content posting does not generate income since many brands want to work directly with their influencers through paid collaborations. If you have your own products, Instagram is helpful for promoting but has limited streams of revenue. For veiws, you do not get paid by Instagram, but the veiws help a lot with the exposure of your personal brand.
TikTok:
The payouts from TikTok’s creator fund are based on views, but they only add up if you’re raking in millions of views. Brand deals exist, but most established brands still haven’t fully leveraged TikTok’s advertising potential.
YouTube:
YouTube monetization is the best. It distributes 55% of ad revenue to creators, much more than with TikTok’s Creator Fund. In 2021, YouTube paid out $15.84 billion to creators. Affiliate marketing, product sales, and very lucrative brand deals are also up for grabs. YouTube shorts don’t really generate much revenue, but the discoverability makes it a great format to grow your presence.
X:
Monetization on X is more or less nonexistent. Sponsored posts are bundled deals where several other platforms are included, and it’s not everyone’s favorite of advertising groups.
LinkedIn:
LinkedIn has more monetization than the other ones, as consulting, courses, and even paid lectures are there for industry experts. Brands targeting professionals usually have very lucrative deals for content made about business or career development.
Monetization Ranking:
- YouTube
- TikTok
- X
Overall Brand Value
Instagram:
In terms of the audience, Instagram still has value since the followers are more loyal and in touch with creators. Brand awareness is high, especially among the younger demographics and influencers. However, reels may become similar to TikTok-that is, viewed content via videos.
TikTok:
While TikTok is a winner when it comes to reach, it does not fare so well in terms of brand value compared with Instagram. Steady streams of content and a focus on the video, rather than the person, allow an account to grow to a vast audience without much awareness of the brand.
YouTube:
YouTube is just so powerful for long-form content, forming an incredible relationship between the creator and the audience. Translates into huge brand loyalty. You can see YouTube is highly respected, and creators can become household names. It’s still the most influential platform for building a lasting brand.
X:
X has some brand value, more specifically in niches like political discourse and news. However, it is a supplementary platform. Brands and creators on X are very dependent on their audience coming from other platforms.
LinkedIn:
LinkedIn brand value is a green light for professionals and businesses. With or without aiming to become an authority in your niche, LinkedIn provides the opportunity for you to have great brand credibility with others who are just as interested as you. It is awesome to be able to build your personal brand in such a professional business environment.
Brand Value Ranking:
- YouTube
- TikTok
- X
Conclusion: Which Social Media Platforms Should You Focus On?
The good news is, if you’re starting out in 2024, you do not need to worry about choosing just one app and giving all your focus on that. You can post the same content on 5 different platforms and see which works the best for you. The odds of it not doing well on all 5 social media platforms are close to minimal. This way, you can grow your presence by splitting your efforts.
However, if you must prioritize:
- For monetization: YouTube and LinkedIn offer the most lucrative opportunities.
- For fast growth: TikTok is your best bet.
- For long-term brand loyalty: YouTube still holds the crown.
Ultimately, the best you can do is start with short-form videos and post the same content on multiple different platforms. Once you’ve got your audience established, switch to long-form videos.
Lastly, if you still find it difficult, Viral Omega is here to give your brand a kick start. Our services offer social management services on every social media platform, running social media ads, graphic design services, and SEO. We specialise in helping you elevate your brand’s social media platform and increase your profits.
Facebook, Instagram, LinkedIn, TikTok, and X (formerly Twitter) are the leading platforms in terms of user engagement and growth. Facebook being the world’s most popular and the most used social media platform.
LinkedIn is ideal for personal branding, especially for professionals and entrepreneurs seeking to build authority in their industries.
Instagram helps businesses connect with customers through visuals, ads, stories, and influencer marketing, driving brand awareness and engagement.
Yes, X is effective for real-time updates, customer interaction, and building a thought leadership presence, especially in news and tech sectors.
Facebook offers a large user base, diverse advertising options, and targeted campaigns, making it effective for reaching a wide demographic. Makes reaching your targeted audience a cup of tea.
