Louis Vuitton, the globe’s most valuable luxury brand, makes more than $15 billion in yearly sales and leads the luxury fashion industry with the highest profits. Although these brands are usually linked with affluence, their target market is not the affluent but the aspirational consumer. Luxury brand marketing relies on neuroscience and tactical strategies to […]
Let’s talk about our favorite viral marketing campaign moments that truly hit the mark—those campaigns that made us stop scrolling, start talking, and maybe even hit the “buy now” button. Kicking off this list is a campaign so genius it deserves the top spot: the Selena Gomez x Taco Bell engagement moment. 1. Taco Bell […]