Let’s discuss branding—not logos or color schemes, but the emotional value and power of branding that brands possess. A brand is not what a firm asserts it is; a brand is what others feel about it. Consider Apple. They don’t merely purchase Apple gadgets based on specifications—they purchase the notion of innovation, of simplicity, of […]
People love owning fancy things—whether it’s an Apple Studio Display, designer clothes, or a luxury car. Big brands just have that special appeal. But what, when you think about it, What makes a brand Iconic? Is the brand’s personality and influence what makes these pricey products so appealing, or are they truly worth the money? […]
Is there any difference between branding and marketing? If you said no, what is your logic? If yes, hi. We will tell now how different they are. The two are often confused, but they very much do not define the same. Ok, let’s unpack and find out how branding is different but works in conjunction […]
Is Influencer Marketing dead?
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We all have seen it, didn’t we? The Stanley Cup—those trendy, slick tumblers seem to be everywhere on social media. You probably considered getting one of your own, especially since you have seen all your favourite creators drinking from them. But there is a reason why those cups are in such demand, and people will […]