Scarcity marketing is a tactic founded on the principle that when a thing is scarce, time-sensitive, or hard to get, people will be more likely to want it. It exploits core human psychology, fear of loss, and the respect we have for things not always within reach. Brands from all sectors apply scarcity to instill […]
Crumbl Cookies just passed a billion dollars in sales, and there’s one reason why they’ve had so much success. At first, they realized that their customers weren’t placing repeat orders, so they asked why. The answer was simple—customers wanted to try new cookies. So, the crumbl cookies marketing strategy made one simple change that exploded […]