There are three facts about Gen Z that will make any brand rethink its marketing strategy. So, in conclusion, Gen Z spends a lot of time on their phones watching videos on social media. These stats only say that your brand needs to focus on Gen Z marketing. New Balance has mastered the art of […]
Let’s be real — if you’re operating an e-commerce business in 2025, your attention should be on the Gen Z market. This generation has a total purchasing power of more than $450 billion and accounts for 40% of global consumers. By 2030, they will be 177% of global retail spend. Not to mention, they already […]