Kim Kardashian has created several businesses over the years, but her shapewear and loungewear line, Skims, is one of her crowning jewels. From day one, Skims dominated the fashion industry, and its success isn’t an accident—Skims marketing strategy is genius. Let’s break down how Skims marketing strategy has made it a powerhouse brand. 1. Kim’s […]
Ready to explode your Instagram growth in 2025? Discover the key Instagram Marketing Strategy and Tips that turned a 20K follower account into over 230K, and learn how to monetize your viral content for life-changing results. There are three main things that you need to understand to make viral content on Instagram. If you can […]
Let’s talk about Word of Mouth marketing (WOM)—it’s the OG of marketing strategies and still one of the most effective ways to help businesses grow and shine. At its core, WOM is about real people sharing real experiences, and, when they love it, that love will be shouted from the rooftops. It’s beautiful how a […]
How the Stanley Cup Went Viral
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Imagine standing in 1994 and trying to guess the most iconic product of 2024. Would you ever think it’d be a reusable water bottle? Fast forward to today, How the Stanley Cup Went Viral is a story that goes beyond its status as a must-have item. What’s remarkable isn’t just the product—it’s the way Stanley […]
Is Influencer Marketing dead?
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We all have seen it, didn’t we? The Stanley Cup—those trendy, slick tumblers seem to be everywhere on social media. You probably considered getting one of your own, especially since you have seen all your favourite creators drinking from them. But there is a reason why those cups are in such demand, and people will […]
So, if you are reading this, chances are you have already tried or are considering influencer marketing. We, at ViralOmega, have seen everything—great execution by some brands and, well, massive failures on the part of others. If you belong to the latter category, do not worry. We have your back. Influencer marketing can be considered game-changing only if you do it right. Let us take you through the process with lessons we’ve gathered along the way. Why is influencer marketing needed? Influencer marketing […]
Influencers have emerged as digital marketing’s cornerstone for brand growth, and Gretta Van Riel – an incredibly successful serial entrepreneur—is an example of how leveraging influencers can result in huge success. From her SkinnyMe Tea beginnings to today’s tasks of managing thousands of influencer collaborations, Gretta’s journey is a treasure chest of insights for businesses […]