Cultural and traditional values play such a big role in how a brand is perceived, don’t they? Take Starbucks, for instance. When they expanded into Australia, they quickly learned that the coffee culture there was so different. Australians love their local coffee shops and have a very specific coffee culture, which led Starbucks to shut […]
Jaguar’s new logo and Branding
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A few years ago, Jaguar was considered a legacy brand in dire need of revival. While BMW and Mercedes-Benz dominated conversation, Jaguar just seemed like an afterthought in the luxury automobile market. Now, here is the interesting part of this story—now they are the only brand talked about over coffee, shared over social media, or […]