Did you know? Jaguar Land Rover has fired their advertising agency because sales have plummeted. And yeah, kind of what we expected would happen, to be honest. It’s all over the news. Jaguar Land Rover used a modern marketing playbook, went woke, and what did it get? They went broke. It’s actually kind of disastrous. […]
Jaguar’s new logo and Branding
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A few years ago, Jaguar was considered a legacy brand in dire need of revival. While BMW and Mercedes-Benz dominated conversation, Jaguar just seemed like an afterthought in the luxury automobile market. Now, here is the interesting part of this story—now they are the only brand talked about over coffee, shared over social media, or […]