When you consider China‘s largest coffee chain today, Luckin Coffee is a standout with more than 9,000 outlets, outselling Starbucks’ 6,000. But in 2020, a huge scandal over artificial revenues, shares plummeted 97%, and bankruptcy followed. Yet, Luckin pulled off a miraculous turnaround, posting full-year profits three years later. The Road to Disaster: Luckin’s Early […]
April Fool’s Day has become more than a prank day—it’s a playground for brands to surprise their audience in novel ways. Companies from various sectors utilize the day to highlight their sense of humor, create brand buzz, and, most crucially, go viral. But behind the jokes, what is the secret behind these April Fools’ marketing […]