McDonald’s marketing strategy is not only about being a fast-food behemoth but also about being a marketing giant. With effective sales strategies and psychological marketing strategies, McDonald’s rakes in millions of extra revenue each year. One of their best tricks? Cross-selling is a low-maintenance but high-yielding method that brings millions to their bottom line. The […]
Seth Godin isn’t just another marketing guru—he’s a pioneer who has transformed the industry with data-driven insights. With more than 30 years of marketing experience, 21 bestselling books in 38+ languages, and millions of readers on his daily blog, Seth Godin’s Marketing Strategy has set the gold standard for modern marketers, emphasizing trust, storytelling, and […]
Is there any difference between branding and marketing? If you said no, what is your logic? If yes, hi. We will tell now how different they are. The two are often confused, but they very much do not define the same. Ok, let’s unpack and find out how branding is different but works in conjunction […]
Let’s talk about Word of Mouth marketing (WOM)—it’s the OG of marketing strategies and still one of the most effective ways to help businesses grow and shine. At its core, WOM is about real people sharing real experiences, and, when they love it, that love will be shouted from the rooftops. It’s beautiful how a […]
Ever wondered, although Lululemon operates in the same market with such industry giants as Nike, Adidas, and Under Armour, it has always outperformed them on the profitability metrics? For the last five years, Lululemon has kept its operating income margin at 20%, which is 8% higher than Nike, 12% than Adidas, and an exceptional 20% […]
In today’s market, effective branding can transform a brand’s positioning, enabling it to resonate with consumers and stand out in competitive industries. If you look at Zara, it’s a budget brand that pretends to be a luxury brand. Most of the stuff they sell compared to luxury brands is really cheap and affordable. Instead of […]