Let’s talk about our favorite viral marketing campaign moments that truly hit the mark—those campaigns that made us stop scrolling, start talking, and maybe even hit the “buy now” button. Kicking off this list is a campaign so genius it deserves the top spot: the Selena Gomez x Taco Bell engagement moment. 1. Taco Bell […]
Have you ever seen an ad that made you laugh, cringe, and feel inspired at the same time? Marketing strategies to increase sales: Let’s read further to unveil the marketing tactics that drove a 16% sales boost for Nike. Rather than the traditional route of showing runners joyfully crossing finish lines, Nike completely turned this […]
Let’s talk about Word of Mouth marketing (WOM)—it’s the OG of marketing strategies and still one of the most effective ways to help businesses grow and shine. At its core, WOM is about real people sharing real experiences, and, when they love it, that love will be shouted from the rooftops. It’s beautiful how a […]
Why Steve Jobs is a Marketing Genius?
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If anyone knew how to turn something simple into magic, it was Steve Jobs. He was a techie but a marketing master as well. He never sold a product; rather, he sold dreams and emotions, as well as the idea of “what could be.” Today we will be diving into how his marketing moves made […]
Are your marketing plans geared towards the biggest digital marketing trends shift for 2025? Customer behaviors and past trends towards advertising are shifting. Even larger companies are getting new, cutting-edge ideas on this topic. But then how do you work within this new wave to catch your audience’s eyes? Read below as we reveal the […]
Seth Godin, a bestselling author and marketing professional, is known for his innovative strategies. He can call himself an inventor of email marketing; he mastered the art of connection to build his $30 million company. But how did he grow such a loyal audience? The answer lies in his unique philosophy on marketing, storytelling, and […]
Ever wondered, although Lululemon operates in the same market with such industry giants as Nike, Adidas, and Under Armour, it has always outperformed them on the profitability metrics? For the last five years, Lululemon has kept its operating income margin at 20%, which is 8% higher than Nike, 12% than Adidas, and an exceptional 20% […]