McDonald’s marketing strategy is not only about being a fast-food behemoth but also about being a marketing giant. With effective sales strategies and psychological marketing strategies, McDonald’s rakes in millions of extra revenue each year. One of their best tricks? Cross-selling is a low-maintenance but high-yielding method that brings millions to their bottom line. The […]
Cultural and traditional values play such a big role in how a brand is perceived, don’t they? Take Starbucks, for instance. When they expanded into Australia, they quickly learned that the coffee culture there was so different. Australians love their local coffee shops and have a very specific coffee culture, which led Starbucks to shut […]