Scarcity marketing is a tactic founded on the principle that when a thing is scarce, time-sensitive, or hard to get, people will be more likely to want it. It exploits core human psychology, fear of loss, and the respect we have for things not always within reach. Brands from all sectors apply scarcity to instill […]
Let’s discuss branding—not logos or color schemes, but the emotional value and power of branding that brands possess. A brand is not what a firm asserts it is; a brand is what others feel about it. Consider Apple. They don’t merely purchase Apple gadgets based on specifications—they purchase the notion of innovation, of simplicity, of […]