Forever 21 Bankruptcy: What Went Wrong?

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Marketing

Forever 21 reached its height of more than 800 stores and more than $4 billion in merchandise sales. Still, even with all its success, the business could not stay at the top. More competition, financial errors, and a hasty move into online shopping resulted in its demise. Consumers loved the brand because it was: Now, […]

How Shein’s Marketing Strategy Built a $66B Fashion Empire

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Marketing

In the last few years, Shein’s marketing strategy has played a crucial role in establishing the brand as an online fast-fashion giant. As of 2023, the Chinese firm had a valuation of $66 billion and dominated 40% of the U.S. market. With its extremely low prices, Shein sells $2 T-shirts and $7 pants, beating the […]