March 5, 2025, Times Square was treated to one of the most brazen marketing campaigns ever—60 feet of inflatable Kim Kardashian in a shiny blue bikini, symbolizing the debut of the new SKIMS swim line. The bold Kim Kardashian Times Square stunt turned heads, overran timelines, and generated nonstop talk—if that was the aim, then […]
Kim Kardashian has created several businesses over the years, but her shapewear and loungewear line, Skims, is one of her crowning jewels. From day one, Skims dominated the fashion industry, and its success isn’t an accident—Skims marketing strategy is genius. Let’s break down how Skims marketing strategy has made it a powerhouse brand. 1. Kim’s […]