With over 38,000 stores globally and close to $36 billion in net sales, Starbucks is among the most well-known brands. Yet, the Starbucks stock decline has been staggering, ranking the company as one of the worst-performing companies in the S&P 500 with its stock plummeting double digits. Previously heralded for its high-end coffee experience, the […]
Great marketing isn’t just about selling—it’s about creating connections, emotions, and trust. The best brands don’t just advertise; they build experiences that stick with people. Here are seven marketing principles every marketer should master: 1. Know Your Audience Like a Best Friend There are three brilliant marketing principles behind Spotify Wrapped, the platform’s yearly recap […]