Is Influencer Marketing dead?

Categories
Marketing

We all have seen it, didn’t we? The Stanley Cup—those trendy, slick tumblers seem to be everywhere on social media. You probably considered getting one of your own, especially since you have seen all your favourite creators drinking from them. But there is a reason why those cups are in such demand, and people will […]

Can UGC be a brand’s core strategy?

Categories
Sales, Uncategorized

Imagine this: while scrolling through Instagram, you come across what appears to be the ultimate hoodie. It’s your favorite color, has a good design, and seems to fit every box. So you’re excited, click over to the website, and it falls a little flat in details. There are no reviews, no customer photos—just product images […]

User-Generated Content: What Is UGC & Why It Matters

Categories
Social Media, Tips

If you’re reading this, chances are you are either an absolute newbie to the world of UGC or looking to level up your game and land that first big brand collaboration. Maybe you’re just beginning to create content, or perhaps you are already pretty active in this space—we’re here to spill the tea on how […]