Valentine’s Day—it’s that time of the year when love is in the air, and brands go all out to win our hearts (and our wallets). Whether you’re all about the romance, embracing single life, or just here for the food deals, there’s no shortage of creative, over-the-top, and Valentine’s Day marketing campaigns to make February 14th feel special.
This year, US companies are going all out, launching promotions and offers featuring heart-shaped products and surprise treats. Let’s check out some of the most interesting, funniest, and just plain clever Valentine’s Day marketing campaigns happening today.
1. DoorDash’s “Threesome” Bundle
Yes, you heard that right. DoorDash wanted to play a little naughty this Valentine’s Day with a special offer known as the “Threesome” Bundle—but before your mind goes there, let’s get straight to it. The bundle includes flowers, chocolates, and whipped cream—aka the main ingredients for a romantic (or sinful) night in.
It’s a fabulous name that grabs attention, and it’s definitely fun. It certainly generated some buzz. Don’t know about you, but if a delivery company is making sure I don’t miss the essentials, I’m on it.
2. Subway’s BOGO Footlong Deal
Nothing says “I love you” quite like a free sandwich, right? Subway is offering Buy One, Get One Free on their footlong subs from February 10th to 14th. Just use promo code FLBOGO on their website or app, and ta-da—free sandwich.
Honestly, this is perfect whether you’re splitting a meal with your Valentine or just securing lunch for the next day. And hey, even if you’re spending the day solo, a footlong sandwich never disappoints.
3. Papa John’s Heart-Shaped Pizza
Papa John’s knows the way to people’s hearts—through pizza. They’ve brought back their Heart-Shaped Pizza, which comes with one topping for $11.99 from February 10th to 16th.
Is it the most practical shape for a pizza? Probably not. But will it make your Valentine’s Day dinner feel 10x cuter? Absolutely. Just don’t expect perfect slices—unless you’re into abstract pizza art.
4. Kroger’s Last-Minute Flower Delivery
This is how the feed of Kroger looks like for Valentine’s week, and it sure is generating a lot of sales. Kroger even teamed up with DoorDash and Uber Eats to offer on-demand flower deliveries through February 15th.
To make it even sweeter, they’re offering $20 off orders of $40 or more. So even if you procrastinated until the last minute, you can still act like you had it all figured out. Pure brilliance.
5. Uber Eats’ “Break Up Box”
Valentine’s Day isn’t just for couples—Uber Eats is catering to the singles scene too. They’ve partnered with Love Cocoa to create the “Break Up Box,” a self-care package for anyone embracing single life this year.
It contains a chocolate heart and a little hammer to crush it—because sometimes you just have to smash things. Whether you’re breaking up with an ex or just buying it for the chocolate, this is one of the most fun and unexpected Valentine’s Day offers around.
6. Domino’s “Eau de Passion” Perfume
Right, this is insane. Domino’s has actually released a pepperoni-scented fragrance called “Eau de Passion”—presumably because smelling like pizza is the new way to impress.
It’s a special edition scent with undertones of spice, pepper, and woodsy warmth. If this describes the perfect cologne for your pizza-loving partner in crime, you can enter to win a bottle on their website between February 10th and 17th as part of a contest.
I don’t know if smelling like pizza will make people fall in love with you, but it might make them hungry, hungry, hungry.
7. Panera’s “BAEgel” Deal
Panera is treating us to a BOGO deal on their Asiago Bagel Stack Sandwiches for Valentine’s Day. Just place two sandwiches in your cart and use code BAEgel (aww, yeah?) on February 13th or 14th.
It’s a simple yet fun way to share some gouda (read: literal) affection. And honestly, if someone buys you a bagel sandwich, that’s a keeper.
8. Starbucks’ Valentine’s Day Bevs
Starbucks is always on top of seasonal trends, and this year they’ve unveiled limited-edition Valentine’s treats, including the “Cupid’s Choice” Frappuccino and heart-shaped cookies.
It’s all about the aesthetics—these drinks are practically made for Instagram. Plus, grabbing a Valentine’s drink is the easiest way to feel festive, even if you’re just picking up your usual coffee.
9. Dunkin’s Heart-Shaped Donuts
Dunkin’ is making Valentine’s Day extra sweet with their heart-shaped donuts, featuring flavors like “Cupid’s Choice” and “Brownie Batter.”
Whether you’re bringing a dozen to the office or treating yourself, these festive treats are the perfect way to get into the Valentine’s spirit. Plus, donuts > flowers. Just saying.
10. Chick-fil-A’s Heart-Shaped Nugget Trays
This might be the most adorable Valentine’s Day food deal—Chick-fil-A is offering heart-shaped trays filled with nuggets, Chick-n-Minis, or cookies.
It’s the kind of thing that fits any Valentine’s Day activity—date night, Galentine’s, family dinner, or even a solo Netflix binge. And seriously, who wouldn’t go crazy for a heart-shaped nugget box?
Clever Marketing
At the end of the day, Valentine’s Day is all about making people feel special—whether through a romantic gesture, a fun surprise, or just an excuse to eat your favorite foods.
These brands are getting creative, and let’s be real, their Valentine’s Day marketing is working. Whether you’re grabbing a heart-shaped pizza, smashing a chocolate heart, or smelling like pepperoni, there’s something for everyone this Valentine’s Day.
So, are you taking advantage of any of these deals? Or just here for the spectacle? Either way, one thing we can all agree on: food is the real MVP of Valentine’s Day.
Yes, brands leverage Valentine’s Day as a major marketing opportunity, offering themed products, special deals, and promotions to drive sales and tap into consumer emotions.
Brands typically start Valentine’s Day marketing in late January or early February to maximize engagement and sales.
Some businesses see sales spikes of up to 20% during Valentine’s week, especially in food, gift, and floral industries.
