What is SEO Marketing?

Digitalization of everything has started a virtual race to reach the top of the search engine result page for every website. Every company wants to be the top search result. But the search engine algorithm is no joke. It changes constantly, making it difficult for the websites to crawl up on the list. Gone are the days when keyword-stuffing or clickbait copy worked. Here the role of SEO marketing becomes important. These SEO marketing agencies provide services that help boost your website rank and increase visibility. Choosing organic SEO strategies can be beneficial in the long run. 

 In this article, we will understand what is Search Engine Optimization marketing or simply SEO marketing, and its functions in the digital landscape.  

Understanding SEO Marketing

SEO simply stands for Search Engine Optimization. The principle of Search Engine Optimization marketing or SEO, revolves around improving a website’s visibility on Search Engine Result Pages (SERPs). The page that opens with relevant websites when you search for something online is called the Search Engine Result Page.

 SEO analyses the constantly changing trends/algorithms of search engines such as Google and helps your website be more visible on the search engine In simple words, it helps you reach the top spots on the SERP list. This means that the search engine recognizes your content as the best relevant answer for the search query. 

The ultimate goal of SEO is to increase the visibility of your website and organically increase the quantity as well as the quality of traffic to a website by ranking higher on relevant search requests.

The ultimate goal is to optimize all the above-mentioned factors in all three categories and have them function consistently. 

Importance of SEO Marketing

The primary way in which a user discovers a website is through search engines. Here, the role of SEO comes in handy. SEO marketing is important to grow your online presence. It helps to increase the visibility and traffic on your website. This will improve your ability to sell your products and services. So, if you provide informational content or commercial products, getting high ranks in user search is a large part of running a successful website. 

Some of the benefits of SEO marketing are:

• It is a low-cost way to promote your business’s website.
• If done organically, it is a great investment in the long run.
• SEO research provides useful data that can help update your content
• High ranks in SERPs help you build a trustworthy audience.

More than 50% of shoppers use Google and other search engines to research a product that they plan to purchase in-store or online, and around half of the consumers use Google to discover new products. Keeping that in mind, SEO is a crucial part of making your site appear at the top of the search list. The sad reality is that no matter how great your website is, the visitors will not visit if your rankings are low. 

Types of SEO Marketing

Since the market is vast, there are different SEO marketing strategies used by SEO agencies. Here are four different types of SEO marketing strategies: 

1. On-Page SEO

The on-page SEO uses keyword elements that direct users directly to the page. It makes navigation easy for the users. 

The on-page SEO involves several components; these include:

• Title tag: It is a compact version of the page title. The word limit of the title tag should be less than 60 characters. It should also include primary keywords, secondary keywords, and your brand name. 
• Meta description: The meta description is a summary of the content on the page. The word limit shouldn’t exceed 160 characters; it is so that it can be fully read when it appears on SERP. It is a template for the visitors to what to expect from the content. If the meta description is catchy, it will facilitate the traffic. The meta description should include the primary keyword or its synonym. 
• Images: Images can add a more interesting feature to the page, making the visitors stay longer. 
• URL: Keeping the URL simple is important as it is easier to read and identify. Using the title with hyphens can be a good example of simple and relatable URLs.
• Internal linking: These are the reference links of the other content on the website. It helps to promote your other content. 
• Content: The brain of the webpage is the content. Using keywords throughout the words reinforces the chances of appearing on the SERP list when a relevant query is asked on the search engine.  

2. Off-Page SEO

Off-page SEO is like a referral program. When strategically executed, this is very effective. It occurs when other websites link to your page. It gives an image of your content being authoritative to the Search engine since other businesses trust your content enough to link to it.  

Off-page SEO can help improve the ranking of your website in SERPs, leading to boosted organic traffic. It also helps improve brand awareness by enabling the website on social media, making relationships with other websites, and engaging in other online activities. It drives traffic to the website by increasing brand awareness, building backlinks, and engaging with customers on social media.

3. Technical SEO

Technical SEO is one of the most influential types of SEO. It optimizes the technical elements of a website to improve its ranking in SERPs. The technical elements that are optimized include:

• Mobile-Friendliness: The website should be easily accessible by any device, especially mobile devices.
• Website Structure: The website should have a clear structure that is easy to navigate.
• Website Speed: The loading speed of a website is a key factor in determining the ranking in SERPs.
• Security: A website should protect the data of the users from any hacking. 

These elements help optimize the website’s structure, code, and other technical features to make it more visible to search engines and users.

Technical SEO helps to improve the website’s ranking on SERPs by making it more accessible to users as well as search engines. By doing that, it increases the organic traffic on the site. Optimize technical aspects, make the website more user-friendly, and provide a better experience. It makes it easier for the search engine to crawl your website and make sure it appears on relevant search results. 

Conclusion

Making a website with the best features is not enough until it appears in the relevant search results. For this purpose the role of SEO is important. It helps to optimize various aspects of your website and helps search engines index your website and make sure the website appears on relevant search results.